Bosideng International Holdings Limited

HKG:3998 ISIN:KYG126521064

May 26, 2012

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Bosideng International Holdings Limited Company Summary

Bosideng International Holdings Limited (the "Company", together with its subsidiaries collectively referred to as the "Group") is the largest down apparel company in the PRC. Its retail distribution network comprises 5,662 retail outlets covering more than 65 cities across the nation, selling down apparel under its six core brands including "Bosideng", "Snow Flying", "Kangbo", "Bingjie", "Shuangyu" and "Shangyu". Through these brands, the Group offers a wide range of down apparel products targeting various consumer segments, strengthening and expanding its leading position in the PRC down apparel industry. According to China Industrial Information Issuing Centre ("CIIIC"), in terms of sales in 2008, "Bosideng", "Snow Flying", "Kangbo" and "Bingjie" down apparel products achieved a combined market share# of 39.5% in the PRC.

"Bosideng" was the leading down apparel brand in the PRC for 14 consecutive years from 1995 to 2008, according to the CIIIC and the National Bureau of Statistics of China. To further optimize its product mix and increase profitability, the Group has gradually begun to implement a "non-seasonal product" development strategy. In September 2008, the Group opened its first non-seasonal apparel specialty store in Changshu; in May 2009, the Group acquired a menswear company and made its entry into the menswear business. In the same month, the Group formed a joint venture company to engage in the sales, promotion and development of an international brand "Rocawear" in the Greater China Region.
# Among the 30 largest down apparel brands

COMPANY DATA

	Principal Sector	Consumers

	Principal Industry	Consumer & Retail Products

	Homepage	www.bosideng.com

Key Developments: Bosideng International Holdings Limited

	Bosideng (HKG:3998) Acquires PRC's Leading Ladies' Wear "Charming Point" To Further Expand Brand Portfolio and Enrich Product Mix OCT 14, 2009 10:13 - Article Views: 3,789 China's largest down apparel company, Bosideng International Holdings Limited ("Bosideng" or the "Company"; HKG:3998, together with its subsidiaries the "Group") announces further brand portfolio expansion to enrich its product mix. The Group's wholly-owned subsidiary Shanghai Bosideng Fashion Design Development Centre Co., Ltd. entered into an agreement with a famous ladies' wear brand in the PRC "Charming Point" on 29 September 2009.

	Bosideng International Holdings Limited (HKG:3998) Wins the "China Mask Award" For Three Consecutive Years And Named Among "2008-2009 Top 10 Most Competitive Enterprises in the China Apparel Industry" AUG 13, 2009 11:00 - Article Views: 9,234 China's largest down apparel company, Bosideng International Holdings Limited ("Bosideng" or the "Company"; HKG:3998, together with its subsidiaries the "Group") has won two major awards in the PRC on August 8, 2009. It has once again received the "China Mask Award" for three consecutive years at the 3rd China Brand Festival Award Presentation Ceremony. It was given the title as "Invincible General Delivering Stable Growth". On a separate occasion, Bosideng was named amongst "2008-2009 Top 10 Most Competitive Enterprises in the China Apparel Industry" by China National Textile and Apparel Council ("CNTAC").

	Bosideng International (HKG:3998) Ranks 160th Amongst "World's Most Reputable Companies" Based On The Largest Global Firms Across 25 Industries JUNE 3, 2009 16:14 - Article Views: 2,794 In a newly released "Global Reputation Pulse 2009" study conducted by the international consulting firm - Reputation Institute, Bosideng International Holdings Limited ("Bosideng" or the "Group")(HKG:3998) earned a respected ranking at No. 160 as one of the "World's Most Reputable Companies". This study was conducted amongst 25 key global industries, ranging from airlines and aerospace, automotive and computer conglomerates to consumer products, banks and health care in 32 countries. Moreover, it is the highest rank among all PRC apparel brands in the study.

	Bosideng International (HKG:3998) Forms JV to Conduct International Brand Rocawear Business in Greater China Region MAY 29, 2009 17:42 - Article Views: 3,410 China's largest down apparel company, Bosideng International Holdings Limited ("Bosideng" or the "Company"; stock code: HKG:3998, together with its subsidiaries the "Group"), announced that it has made further inroads in expanding its brand and product portfolio. It has entered into a JV Agreement with Iconix China Limited ("Iconix" or the "JV partner") on 28 May 2009 for the establishment of a joint venture company ("Joint Venture Company") which will conduct the Rocawear business and develop the Rocawear brand in the Greater China Region which comprises the PRC, Hong Kong, the Macau Special Administrative Region and Taiwan.