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PlayUp

PlayupPlayUp is a Premium Betting Entertainment and Technology Group that enriches the lives of people through entertaining, rewarding and responsible online betting. We develop innovative online betting technologies in-house to power our brand and deliver world-class user experiences. Our energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.
 
Today, we successfully operate and power a highly scalable and robust, cloud-based online betting platform that unifies the world's favourite betting products including Fixed Odds Sports Betting, Fixed-Odds Racing (Horses and Greyhounds) and Esports. Additionally, we offer Daily Fantasy Sports (DFS), a competitive format of peer-to-peer online betting, where we host Australia's largest and indeed some of the globe's biggest DFS prize pools.
 
We hold betting licences in multiple jurisdictions and currently operate in Australia, New Zealand, India and the US. Our biggest market is Australia, where we are the largest and most recognised DFS provider in the country and one of the fastest growing fixed-odds providers. In the USA, we have secured licensing and access to the nascent online sports betting market with imminent launch into multiple states.

     

Latest Headlines

New Jersey Devils Partners with a Premium Australian Online Betting Operator - PlayUp

🕔1/15/2021 2:54:32 PM

The New Jersey Devils and Prudential Center have today announced a multi-year agreement, with PlayUp, a premium Australian-owned online betting entertainment and technology group. PlayUp will become the presenting partner of the Devils newly redesigned PlayUp Studio, the team's Season Preview Show, as well as the Pre-Game Live Show prior to all Devils home games.

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PlayUp Successfully Secures Sports Betting License in New Jersey

🕔1/12/2021 3:44:06 PM

PlayUp, the Premium Online Betting & Entertainment Company that provides online Sports Betting, Horse Racing and Daily Fantasy Sports in Australia, New Zealand and India, has expanded its footprint across the US by acquiring a betting license in New Jersey.

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News

New Jersey Devils Partners with a Premium Australian Online Betting Operator - PlayUp

🕔1/15/2021 2:54:32 PM

The New Jersey Devils and Prudential Center have today announced a multi-year agreement, with PlayUp, a premium Australian-owned online betting entertainment and technology group. PlayUp will become the presenting partner of the Devils newly redesigned PlayUp Studio, the team's Season Preview Show, as well as the Pre-Game Live Show prior to all Devils home games.

Read Full Article

PlayUp Successfully Secures Sports Betting License in New Jersey

🕔1/12/2021 3:44:06 PM

PlayUp, the Premium Online Betting & Entertainment Company that provides online Sports Betting, Horse Racing and Daily Fantasy Sports in Australia, New Zealand and India, has expanded its footprint across the US by acquiring a betting license in New Jersey.

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Draftstars Announces Over $1 Million of BBL Prize Pools!

🕔12/8/2020 10:29:50 AM 4677

Draftstars, Australia's No.1 Daily Fantasy Sports (DFS) platform, owned by PlayUp Limited, will be offering over $1 million in prize pools for the BBL, including a $40,000 prize pool in the first match!

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Online Betting Entertainment and Technology Company Appoints Dennis Drazin to Board of Directors

🕔12/3/2020 10:12:35 PM 4323

Mr Drazin was recently appointed to the Board and will work directly with PlayUp CEO-USA Dr. Laila Mintas. Together they will help drive the USA business and support the company with its global growth strategy.

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Aussie Online Betting Entertainment and Technology Company announces Completion of $25 Million Capital Raise

🕔11/3/2020 9:43:09 AM 9626

PlayUp, the Australian owned Betting Operator, has today announced the completion of a $25,000,000 capital raise through a non-renounceable entitlement offer.

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Draftstars Partners with Kayo to Deliver Largest Fantasy AFL Prize Pool in History

🕔5/22/2019 4:36:45 PM 5706

Within a year of acquiring Draftstars from CrownBet, PlayUp Limited has continued its trend of offering record-breaking prize pools as Australia's official number one Daily Fantasy Sport Provider.

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PlayChip Lists on Bittrex International

🕔4/2/2019 2:10:45 PM 6957

PLAYCHIP, the Universal Gaming Token, has announced its listing on Bittrex International.

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PlayChip Lists on IDEX

🕔2/19/2019 11:09:36 AM 7216

PlayChip's listing on IDEX is its fourth listing in less than three weeks, following its successful listing on Australia's first regulated cryptocurrency exchange, Independent Reserve, in late January. The token is also listed on top ten exchange HitBTC and LATOKEN.

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PlayUp Integration Grants Genuine Utility Ahead of PlayChip Trading

🕔2/1/2019 9:11:24 AM 6954

The PlayChip has become one of the first crypto-tokens with genuine utility to list internationally on cryptocurrency exchanges. The listing came one day after the token was integrated into the PlayUp Fantasy Sports platform, where users are able to wager the token in fantasy sports challenges. This integration grants the token a level of utility almost unheard of in the history of cryptocurrency.

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UFC World Champion Robert Whittaker Becomes Latest PlayChip Brand Ambassador

🕔2/1/2019 9:02:21 AM 6201

One of Australia's biggest stars in mixed martial arts has joined the PlayChip Ambassador team ahead of his title clash with USA's Kelvin Gastelum.

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Company Data

    Headquarters
  • 48 Epsom Road
    Zetland NSW 2017
    Australia
  • Principal Sector
  • Sports 
  • Principal Industry
  • Leisure & Entertainment 
  • Homepage
  • www.playup.com
  • E:
  • kelvin.kirk@playup.com