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PlayUp

PlayupPlayUp is a next generation entertainment and technology group that enriches the lives of its clients by providing an entertaining, rewarding, and responsible online betting service. At its core, PlayUp develops innovative betting technologies in-house to power its brands and deliver world-class user experiences. Its energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.
 
PlayUp's mission is to unify online betting into one platform inclusive of Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), iGaming, Esports and Daily Fantasy Sports (DFS) where it now hosts Australia's largest and indeed some of the world's biggest prize pools in competitive peer-to-peer online betting.
 
The company holds online betting licenses in multiple jurisdictions and currently operates in Australia, New Zealand, India and several regulated USA states.

     

News

PlayUp U.S. Launches Online Racebook

🕔5/18/2022 9:05:43 AM 648

Bounding into the burgeoning horse race betting industry, PlayUp launched its online Racebook. The app, available on Android and Apple iOS, allows bettors to bet on races from tracks all over the world.

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Draftstars Announces Australia's Largest Daily Fantasy Sports Prize Pool of $500K

🕔5/11/2022 2:03:36 PM 1830

Draftstars, Australia's No.1 Daily Fantasy Sports platform owned by next-generation and entertainment group PlayUp, is once again celebrating the highly anticipated 2022 AFL Daily Fantasy Live Final competition, with a massive $500,000 prize pool.

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PlayUp Expands its U.S. Landscape with the Addition of Indiana iGaming Market Access

🕔4/26/2022 1:17:10 PM 3892

Reaffirming its bullish view on the U.S. iGaming sector, PlayUp announced an expansion to its market access footprint in Indiana that will allow the operator to offer a suite of iGaming products in the state subject to regulatory approvals.

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PlayUp Team with Wests Tigers for Multi Year Premier Partnership

🕔2/21/2022 10:26:55 AM 10716

PlayUp, a next generation entertainment and technology group that enriches the lives of its clients by providing an entertaining, rewarding and responsible online betting service, have today announced a multi-year partnership with the Wests Tigers.

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PlayUp Grows Texas Presence with Panther City Lacrosse Club Partnership

🕔2/9/2022 8:13:00 AM 11329

PlayUp today announced a groundbreaking agreement with the Panther City Lacrosse Club of the National Lacrosse League (NLL).

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PlayUp Accelerates U.S. Market Growth with Strategic Investment and Bolstered U.S. Executive Team

🕔1/21/2022 10:07:25 AM 14101

Following the appointment of well known industry authority, Mr Dennis Drazin to the role of U.S. Chairman, PlayUp is pleased to announce the appointment of Mr Art Hamilton as USA Chief Financial Officer.

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PlayUp Adds Pennsylvania iGaming to Expansion Plans

🕔11/4/2021 10:04:53 AM 22285

Fresh on the heels of its announcement last week that it was entering the Iowa iGaming market, PlayUp has secured market access for Pennsylvania iGaming, creating a larger footprint for its United States expansion plans.

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PlayUp's Footprint Expands via Iowa iGaming Market Access

🕔11/2/2021 1:10:05 PM 22708

As part of its aggressive growth plan in the U.S. PlayUp has secured market access for iGaming in Iowa. The deal comes on the heels of PlayUp's announcement last week of market access for sports betting in Iowa and Indiana along with iGaming for New Jersey.

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PlayUp Live in NJ, Enters US's Largest Sports Betting Market

🕔10/19/2021 11:38:02 PM 23963

The New Jersey Division of Gaming Enforcement granted full operational licensure for PlayUp this week, adding the largest sports betting market in the US to the company's growing list of jurisdictions.

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Draftstars Announces $200,000 AFL Grand Final Contest

🕔9/23/2021 10:11:41 AM 14610

Draftstars, Australia's No.1 Daily Fantasy Sports (DFS) platform owned by next generation and entertainment group PlayUp, are celebrating the highly anticipated 2021 AFL Grand Final between Melbourne and the Western Bulldogs by posting a $200,000 contest for the big game.

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Company Data

    Headquarters
  • 48 Epsom Road
    Zetland NSW 2017
    Australia
  • Principal Sector
  • Sports 
  • Principal Industry
  • Leisure & Entertainment 
  • Homepage
  • www.playup.com
  • E:
  • kelvin.kirk@playup.com

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