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Distributed: Aug 27, 2008

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Heineken Holding N.V. (AMS:HEIO) Amsterdam, 27 August 2008 - Heineken Holding N.V. today announced its results for the first six months of 2008[1].

* The net result of Heineken Holding N.V.'s participating interest in Heineken N.V. for the first half of 2008 turned out at EUR 204 million.



* Organic net profit growth of 5.3%, driven by higher pricing across most markets, increased volumes and cost reduction. Net profit (beia) was slightly lower at EUR 540 million, due to a negative currency effect and higher interest charges related to the financing of acquisitions.



* Organic EBIT (beia) growth of 7.5%. EBIT (beia) increased to EUR 925m.



* Revenue growth of 17.1% to EUR 6,411m., of which 6.7% was organic.



* Consolidated beer volume growth of +15.0% to 58.6 million hectolitres. First time consolidations accounted for 9.6% of the growth, and 5.4% was organic, driven by strong performances in Africa, Central and Eastern Europe and Asia Pacific. Volume in Western Europe and the USA was lower as markets were affected by weakening economies.



* Heineken brand growth of 5.8% in the international premium segment to 12.9 million hectolitres, gaining share.



* Additional gross cost savings of EUR 84 million related to the F2F cost reduction programme. Improvement in the fixed cost ratio to 29.6% from 31.5% for the half year of 2007.



* Expected organic net profit growth of at least mid-single digit for the full year 2008.



* Heineken Holding N.V. will pay an increased interim dividend of EUR 0.28 per ordinary share on 3 September 2008 (2007: EUR 0.24).



* Heineken has completed the S&N acquisition, integration of new businesses is proceeding rapidly.



* Heineken half-year statements include the first-time consolidation of S&N as of 1st May 2008. In addition, from January 2008, Heineken decided to adopt the equity accounting method for joint ventures, replacing the proportional consolidation method.

Key figures (2007 restated for equity method of joint venture accounting)

2008 HY 2007 HY Change Organic growth (mhl) (mhl) Group beer volume 76.0 68.1 11.6% 4.1% Consolidated beer volume 58.6 51.0 15.0% 5.4% (EUR m) (EUR m) Revenue 6,411 5,476 17.1% 6.7% EBIT 772 605 27.7% - EBIT (beia) 925 861 7.4% 7.5% Net Profit (beia) 540 548 -1.5% 5.3% Net Profit Heineken Holding N.V. 204 151 34.8% - (EUR) (EUR)

Basic EPS 0.83 0.62 34.8% Diluted EPS 0.83 0.62 34,8%



Heineken Holding N.V. engages in no activities other than its participating interest in Heineken N.V. and the management and supervision of and provision of services to that company.

2008 full-year profit outlook

Heineken forecasts at least mid-single digit organic net profit growth for the full year of 2008.

Heineken expects the volume trends of the first half to continue in the second half of 2008. Heineken will continue to pass on higher input costs to the consumer.

The Heineken brand is well positioned to exploit the positive trend for international premium brands, and the growth of Heineken's top-of-mainstream brands will add to the margin and profit growth as well.

In the first half of 2008, input costs increased 15% in price per hectolitre. In line with earlier forecasts, the full year price increase is expected to remain at that level. Heineken has hedging in place for 100% of the 2008 raw material and packaging needs, for 50% of the total 2009 requirements, and expects for 2009 a price increase of approximately 8% compared to 2008.

Total gross cost reductions in relation to the F2F programme reached 86% of the total EUR 450 million target. The remaining EUR 60 million will be realised in the second half of 2008. Exceptional charges related to F2F in the second half of the year are estimated at EUR 40 million.

The estimated 2008 capital expenditures related to property, plant and equipment, including the investments in newly acquired businesses is forecasted at EUR 1.2 billion.

Interim dividend

According to the articles of association of Heineken Holding N.V. both Heineken Holding N.V. and Heineken N.V. pay an identical dividend per share. The Heineken N.V. dividend policy aims to achieve a dividend payout ratio of 30%-35% of Net Profit (beia) and the interim dividend is fixed at 40% of the total dividend of the previous year. Accordingly, an interim dividend of EUR 0.28 per ordinary share of EUR 1.60 nominal value will be paid on 3 September 2008. The ex-dividend date for Heineken Holding N.V. ordinary shares is 28 August 2008.

Press enquiries Véronique Schyns Tel: +31 20 52 39 355 Veronique.schyns@heineken.com

Investor and analyst enquiries Jan van de Merbel Tel: +31 20 52 39 591 investors@heineken.com

-------------------------------------------------- Visit our website for the presentation and live webcast of the press conference. http://www.heinekeninternational.com/press/webcast At 11.00 a.m. (CET) downloadable images of the press conference will be made available. http://www.heinekeninternational.com/mediakitevents. -------------------------------------------------

[1] For an explanation of the terms in this press release, please refer to the glossary at the back of the release

Please click the link below to read the entire press release including all annexes:



LINK: http://hugin.info/136154/R/1246417/269498.pdf

Heineken Holding N.V.

http://www.heinekeninternational.com

ISIN: NL0000008977

Stock Identifier: XAMS.HEIO



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