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Hong Kong, Nov 20, 2009 (ABN Newswire) - Peak Sport Products Co., Limited (HKG:1968) a well-known branded sport products company in China, announced encouraging sales order results for its 2010 second quarter sales fair. The order book value grew by 35% year-on-year.

The 2010 second quarter sales fair was satisfactorily completed in Xiamen. In the sales fair, the Group launched a series of latest NBA stars' signature products and new series of soccer and tennis products. Distributors showed overwhelming responses to these new products.

The Group actively expands its nationwide distribution network and its retail outlets increased from 5,667 on 1 July 2009 to 5,954 on 30 September 2009, covering 4 municipalities, 27 provinces and autonomous regions. The Group's same store sales in the third quarter of 2009 also increased by approximately 17% when compared to the same period last year.

Peak Sport strives to expand its Peak brand internationally. Since 2006, the Group has already entered into endorsement arrangements with seven NBA players, and in September 2009 and October 2009, the Group additionally entered into endorsement arrangements with two new NBA players. They are Kevin Love from Minnesota Timberwolves and Carl Christopher Landry from Houston Rockets. The Group believes that these endorsement arrangements will enhance the professional and international images, as well as the popularity of Peak's brand.

Mr. XU Zhihua, Chief Executive Officer and Executive Director said: "We are glad to achieve the strong results of the sales fair. The Group will continue to enhance our product portfolio, strengthen our research and development and marketing capabilities, with an aim to enhance the popularity of our brand and deliver sustainable business growth."


About Peak Sport Products Co., Limited

Peak Sport Products Co., Limited is a leading branded sport products company in China and was listed on the Main Board of The Stock Exchange of Hong Kong Limited on 29 September 2009. According to a market survey conducted by Frost & Sullivan in November 2008, “PEAK” is among the top three most recognized sports footwear and basketball footwear brands in China. Peak primarily engages in designing, developing, manufacturing, distributing and marketing its sport products (including footwear, apparel and accessories) under the Peak brand. As at 30 September 2009, Peak possessed an extensive retail network of over 5,900 outlets which were operated either directly by independent distributors or through other independent retail outlet operators, and its products are exported to over 70 countries. Peak executes a focused marketing and branding strategy internationally. Since April 2002, Peak has been actively developing its relationships with NBA, Chinese Basketball Association (CBA) and FIBA through sponsorships and marketing arrangements, and endorsement arrangements with a number of NBA players. Also, Peak has become an official marketing partner of the NBA in China since October 2007.


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Peak Sport Products Co., Limited (HKG:1968) Delivers Robust 35% Yoy Order Book Growth For 2Q 2010 Sales Fair
 
 
 
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