YPB to Protect Australian Made Logo in World First
Sydney, April 18, 2016 AEST (ABN Newswire) - YPB Group Ltd (
ASX:YPB) is delighted to announce that following the inclusion of its forensic covert tracer in the Australian Made logo on AAL beauty products, the Australian Made Campaign will publish the attached release (see link below) on its website and social media platforms, which receive 90,000 and 200,000 hits respectively each month.
Highlights:
- YPB's forensic covert tracer now available in Australian Made logo on AAL products
- Australian Analytical Laboratories (AAL) has chosen YPB for exports to China
Australian Analytical Laboratories (AAL) has recently commenced the manufacture of Australian Made beauty products for distribution into the China market on the back of 30 years of successful sales and distribution into the Scandinavian market. AAL has chosen YPB's PROTECT tracer technology to secure the brand via the Australian Made logo located on its packaging.
An initial trial production run incorporating YPB's tracer into the Australian Made logo has been successfully completed and AAL estimates first year volumes exceeding 100k units with strong growth predicted.
With the middle class across Asia now numbered at approximately 800 million, this represents a significant growth market for Australian companies, especially those producing Australian Made certified products. YPB is well positioned with its suite of solutions to assist such companies in protecting their products and brands.
YPB Executive Chairman John Houston said: "We are pleased that our invisible tracer has been selected to protect AAL's Australian Made Logo for beauty products. Australian exporters are increasingly aware of the rapid take-up of the quality "Australian Made" brand by the emerging middle class across Asia, with 350 million middle class consumers in China alone. This subjects trusted brands to counterfeit and YPB's solutions can be tailored to PROTECT any brands' products, and allow the brand owners to CONNECT with their customers around product authenticity."
To view the release, please visit:
http://abnnewswire.net/lnk/B90433Q6
About YPB Group Ltd
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