Quarterly Activities Report and Appendix 4C
Perth, Oct 28, 2016 AEST (ABN Newswire) - Flexiroam Ltd (
ASX:FRX) is pleased to provide its Quarterly Activities Report and Appendix 4C.
A STEADY QUARTER AS FLEXIROAM X STARTS TO MAKE INROADS
Key Performance Highlights
- Flexiroam Limited ("the Company") reports a marginally improved quarterly operating result amidst a traditionally low sales period.
- A modest increase in sales revenues as the recently launched FLEXIROAM X APP continues to gain popularity among travellers.
- Lower research and development expenditure for the quarter, although expenditure is expected to return to similar levels as advances are made.
- Average direct costs improved leading to lower production manufacturing and operating costs.
- Advertising and marketing expenses were similar to the previous quarter, reflecting a sustained marketing effort to create brand awareness.
- Staff costs were higher for the quarter as accrued fees were settled and additional hiring was undertaken to bolster the product development and marketing teams.
- Administration and corporate costs reflect the inclusion of annual fees that occurred in the September quarter, as well as some additional professional fees.
- Monetisation rates defined by Paid and Registered Users Ratio were sustained at high teen percentile.
- After a spike in May 2016 following the launch of FLEXIROAM X, our Loyalty Index that measures the rate of returned paid users had now assumed a smoother upward trajectory.
Recent Announcements
- In August 2016, Flexiroam entered into a strategic partnership agreement with TripAdvisor, the world's largest travel website with 350 million average monthly unique visitors, 385 million reviews and opinions covering 6.6 million accommodations, restaurants and attractions. This partnership gives the opportunity to Flexiroam to co-brand with TripAdvisor to deliver greater value and more diverse users experience to FLEXIROAM X subscribers.
- In August 2016, Flexiroam received an endorsement from Pacific Asia Travel Association ("PATA") as its Preferred Mobile and Data Partner. PATA is a non-profit organisation comprising 95 governmental tourism bodies, 29 international airlines and 63 educational institutions, with over 17,000 travel professionals. As PATA's preferred partner FLEXIROAM X will be featured in all the activities and events that PATA organises globally.
- In October 2016, Flexiroam signed a sponsorship agreement with Foodpanda to undertake a joint marketing campaign to create brand awareness. Foodpanda is a leading online food delivery services provider active in over 580 cities around the world. In the joint marketing campaign Flexiroam will sponsor FLEXIROAM X Starter Packs for grand prize winners and free data for all Foodpanda users who become new FLEXIROAM X users. Foodpanda will feature Flexiroam on its social media platforms and vice-versa.
- In October 2016 Flexiroam entered into a partnership agreement with Carousell Pte Ltd to undertake a joint marketing campaign to create brand awareness. Carousell is a Singapore based community marketplace that boasts one of the world's largest and fastest growing mobile marketplace apps. The campaign is designed to target consumers who are planning for year-end holiday and looking for travel related items in Carousell.
- In October 2016 Flexiroam launched an updated version of FLEXIROAM X in iOS and Android to support multiple languages. This will enable Flexiroam to add new languages to localise FLEXIROAM X.
To view tables and figures, please visit:
http://abnnewswire.net/lnk/UG8WYS15
About Flexiroam Ltd
FLEXIROAM Limited (ASX:FRX) is a leading telecommunications company offering universal voice and data services for mobile users globally. Its flagship data roaming product, FLEXIROAM X has coverage in over 100 countries with 4G speed in over 56 countries. FLEXIROAM is an asset light telecommunications company that does not own physical infrastructure yet is able to connect to around 580 network operators globally. FLEXIROAM aspires to be a household name in borderless mobile broadband service in Asia and beyond. Please visit https://www.flexiroam.com
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