- YPB to provide its full range of products and services to Blackmores under two year agreement
- The momentum in YPB's IP commercialisation plan is building
YPB's PROTECT solution is a patented, invisible, indestructible, uncopiable tracer or marker which can be seamlessly and easily incorporated into plastics, inks and fibres to create protected, intelligent packaging. The tracer is used to confirm the authenticity of a product in conjunction with YPB's patented scanner. The intelligent packaging can then be used with YPB's TRACK AND TRACE solution to DETECT counterfeit goods and ensure supply chain integrity, a major issue for exporters. Finally, the intelligent packaging can become the trigger for a customer to want to CONNECT directly with the brand. As far as YPB is aware it is the only company globally with a complete end-to-end solutions suite allowing a brand to PROTECT its products, DETECT counterfeit and supply chain problems, and CONNECT directly to end customers.
YPB Executive Chairman John Houston said: "The opportunity to work with Blackmores is an important endorsement of our vision to help Western exporters realise the potential of Asia while protecting and growing the value of their brands. With the technologies and talent in place, the commercialisation of our valuable and unique intellectual property is clearly gathering momentum."
About Blackmores Limited
Blackmores Limited (ASX:BKL) (OTCMKTS:BLMMF) is Australia's leading natural health brand. Its quality range of vitamin, minerals, herbal and nutritional supplements, and continued support of the community and environment, are among the many reasons Blackmores is the most trusted name in natural health.
About YPB Group Ltd
In a rapidly changing world, brands need to do more than make great products, they need to PROTECT their consumer by allowing them to verify that their purchase is real and as a result buy with confidence. This is a proven initiative to trigger the consumer to CONNECT with brands.
YPB Group Ltd (ASX:YPB) provides real protection for quality brands with a focus on product authenticity. Simultaneously, we provide a gateway for brands to connect with their consumers and engender trust in authenticity by utilising the power of the smartphone.
In an evolving marketplace and with the rapid growth of cross border commerce, YPB leverages serialisation and patented authentication solutions so that insightful data can flow between brands and their consumers.
YPB is the obvious choice to PROTECT, DETECT and CONNECT.
YPB Group Ltd