In-video donation to be offered to 5,000 Australian charitable organisations
Partners with GoFundraise Pty Ltd
Through the use of digital technology, GoFundraise innovates and reduces costs to NFP organisations including releasing one of the lowest cost ways to donate in Australia 2017. It is a leader in the digital fundraising sector in Australia and New Zealand used by over 1m Australians to date, with 1,800 active clients and is growing at approximately 50 charities per month. GoFundraise plans to expand their services internationally.
GoFundraise's clients include:
National Breast Cancer Foundation, McGrath Foundation, Amnesty International, Black Dog Institute, The Red Cross and Society for the Prevention of Cruelty to Animals among others.
Stuart Finlayson CEO and founder of GoFundraise says "Using video in fundraising communications is very powerful. GoFundraise constantly develops its proprietary digital technology to ensure it is relevant and effective to nonprofits in a rapidly changing digital world. By partnering with BIG to offer our clients Big Cares video technology products including an embedded donor portal, we anticipate a very positive impact on fundraising for our clients across the platform."
About BIG Cares
BIG Cares is a specialist video licensing package developed by Big Review TV to suit the specific communication needs of registered charities and not-for-profit (NFP) organisations over a 12 month period. It is offered to charities at a discounted price of $15,000 and BIG has allocated specialist production teams and management to cater for the specialist communication requirements of the sector. To date, over 120 NFP's have taken up Big Cares video licensing packages generating over $1.57m in cash revenues with repeat purchase rates of over 90% by revenue and a number of charities taking higher value packages at renewal.
"The emotive power of video communication is incredibly effective for charitable organisations who not only need to tell their stories but are looking to connect with donors on an emotional level" said Sonia Thurston executive director and CCO of BIG responsible for developing BIG Cares "As part of our corporate and social responsibility we designed a video licencing package that caters for the specific communication needs of a charity over a 12 month period, and of course, registered charities can pay monthly on subscription. The license packages provide around 20 mins of edited content. BIG has now made video communication accessible to many charities who wouldn't usually be able to afford video communication as this type of video content would typically cost over $40,000 using traditional media production methods. We're really thrilled to see case studies from our NFP clients that prove how BIG Cares video increases donor engagement and levels of donations. We will now be able to assist many more charities with this product".
There are 54,000 registered charities in Australia, 1.5m registered charities in the USA and 200,000 in the UK. Following the success of BIG Cares proof of concept period during 2016/17 the Company anticipate further Australian market penetration and management intend to focus on providing BIG Cares products to overseas charities as part of the Company's international growth strategy during 2018.
"The full roll out of BIG Cares both nationally and internationally represents further opportunity for the Company and we are building a completely new division for BIG Cares. Big Cares strategy was the first to tailor larger video packages to specific verticals, and we have found huge demand for similar packages in finance, corporate, hospitality and hair and beauty sectors which we are now developing. As part of the company's global go-to-market strategy, we are now setting up divisions to manage the growing opportunities in the video technology space across our various verticals. " says Richard Evertz CEO.
A sample of BIG Cares video content and can be viewed here.
BIG's Social Media Video Review Platform
A Three-Pillar Business Model
BIG's business model is based upon three pillars which interconnect providing both a video and revenue ecosystem. Below is an overview showing how BIG Cares vertical integrates:
- Pillar One produces revenue via video subscription from SME's. BIG's proprietary technology and IP allows it to create high quality video at around 3% of traditional video production cost. The Company retain copyright of video content and licence its use to SME's for video marketing. Pillar One currently produces approximately 90% of the Company's revenue to date. This includes the sale of Big Cares video packages
- Pillar Two re-purposes previously monetised Pillar One video content into shows and video and further monetises via sponsorship/advertising. Pillar One has produced over 30,000 videos and 150TB (approx120,000 hours) of video content to date. Revenue from Pillar Two is in its infancy and is anticipated to become a significant revenue stream and profit centre during FY2018. It is anticipated that the Company will offer short, documentary style features for NFP clients using their previously filmed Big Cares video These will be suitable for streaming on the recently announced BIG Apple TV channel. The Company anticipate providing in-video donation technology that will be made available to Big Cares clients early in 2018.
- Pillar Three curates BIG video content onto BIG's consumer facing platform and supplements professional content with sharable peer-generated content made via the Big Review TV mobile video app. The Big Review TV app and platform are undergoing IT upgrades and the app is due for official launch in early 2018. Monetisation opportunities from Pillar Three platform and app are from BIG data, provision of consumer analytics, advertising and sponsorship. These features will also be available to BIG Cares clients and include options for in video donation technology.
BIG Growth Strategy
The partnership agreement between Big and GoFundraise reflects the Company's growth strategy whereby BIG partner with key industry specialists in each vertical market. The strategy is an effective and cost efficient way for the Company to swiftly penetrate key target markets as evidenced by its early partnership and eventual acquisition of The Intermedia Group's verticals in hair, beauty and hospitality. The GoFundraise partnership with BIG will boost the BIG Cares brand through the aggregation of NFP clients and the joint marketing the Big Cares packages to a tightly targeted NFP and donor audience.
"The BIG Cares proof of concept phase has generated over $1.57m in cash receipts by providing a unique video licensing solution for the charitable sector. By partnering with one of Australasia's largest online fundraising platforms we can jointly offer a unique service to this sector. As we expand locally and internationally, we look forward to significant revenue growth from this vertical going forward" adds Richard Evertz
To view figures, please visit:
About Big Un Ltd
Big Un Ltd (ASX:BIG) is the parent company of Big Review TV Ltd. Big Review TV are innovative disruptors in the online video space delivering subscription based video technology products and services. The Company has operations across Australia and in New Zealand, the United Kingdom and the United States, Hong Kong, Singapore and Vancouver and was listed on the ASX in December 2014.
Big Un Ltd