PlayUp is ushering the 3 trillion dollar gambling market into the crypto world.

PLAYUP: An Incentivised, Blockchain Enabled Sports EcoSystem
PLAYUP: An Incentivised, Blockchain Enabled Sports EcoSystem
Sydney, April 6, 2018 AEST (ABN Newswire) - PlayUp is not a concept, it is an existing global fantasy sports and licensed online betting platform enjoyed by over 400,000 users and on track to generate $200 Million in turnover this year, and we have just begun! PlayUp is set to disrupt and lead a new revolution in online gambling via the introduction of the PlayChip.

What is the PlayChip?

The PlayChip is an ERC20 token, which will provide a truly global, frictionless payment and reward system. The PlayChip, built on the Ethereum blockchain will decentralise our community, kickstart network effects, incentivise members and provide fast liquidity.

By transitioning to the PlayChip, we can immediately open up our platform to players from over 68 countries who are using our product on a daily basis and will provide them a system to realise the value of their wins. This will rapidly increase appeal, user demand and in turn increase the value of the PlayChip.

The PlayUp Ecosystem

PlayUp has implemented a business model based on "freemium" to "premium" transition. Free PlayChips are distributed to our users in a process we call activity based 'mining' i.e. the PlayChips we give to users are paid for by advertising on our free to play platform. This gives us the ability to build a huge global audience quickly as there is no barrier to entry. All users are given a free crypto enabled PlayChip wallet when they join and are incentivised to grow the network by referring friends and completing other activities that grow our user base, resulting in rapid growth and higher demand - all at a low cost to PlayUp.

As we build our sports loving community, PlayUp can transition them to our paid products such as our Licensed Fantasy Sports, Betting and Gaming platforms, in a frictionless way utilising the PlayChip wallet.

PlayChip Wallet (free)

- Free to all users

- Global coverage

- Frictionless usage within ecosystem

- Supports all major crypto deposits and withdrawals

- Added activity based 'mining'

Draftstars (paid)

- Frictionless transition from free to paid via PlayChip wallet and integrated marketing

- Active in multiple territories via existing licenses

- Global rollout with additional licenses (in progress)

PlayUp (free)

- No barrier to entry

- Global coverage

- Free coins are awarded through activity based 'mining'

- Promoted by Influencers and Ambassadors (e.g. Brett Lee, Barry Hall and Wendell Sailor)

- Low cost user acquisition

PlayUp Bet & Casino (paid)

- Frictionless transition to other paid products via PlayChip wallet and integrated marketing

- Active in multiple territories via existing license *

- Global rollout with additional licenses (in progress)

Initial Coin Offering:

ICO: MAY 2018

To download the PlayChip ICO Registration paper, please visit:

About PlayUp

PlayUp is a Universal Gaming Platform offering Daily Fantasy Sports, sports and race betting, fantasy stables, eSports, and casino table games. PlayUp Limited is the creator of the PlayChip and operates PlayUp.com, ClassicBet, Draftstars, Betting.Club, TopBetta, MadBookie and 123Gaming. PlayUp Limited will deliver the world's first fully-integrated, blockchain enabled global fantasy sports, online sports betting and gaming ecosystem.

As announced on 09 April 2018, PlayUp agreed to merge with Mission NewEnergy Limited (ASX:MBT) (OTCMKTS:MNELF), subject to the approval of the ASX and NASDAQ and regulatory approval requirements. Upon the completion of the merger it is anticipated that the company's securities will seek to re-comply with both ASX and NASDAQ listing rules resulting in the trading of shares on the NASDAQ stock exchange and the ASX.


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