Bosideng International (HKG:3998) Ranks 160th Amongst "World's Most Reputable Companies" Based On The Largest Global Firms Across 25 Industries

In a newly released "Global Reputation Pulse 2009" study conducted by the international consulting firm - Reputation Institute, Bosideng International Holdings Limited ("Bosideng" or the "Group")(HKG:3998) earned a respected ranking at No. 160 as one of the "World's Most Reputable Companies". This study was conducted amongst 25 key global industries, ranging from airlines and aerospace, automotive and computer conglomerates to consumer products, banks and health care in 32 countries. Moreover, it is the highest rank among all PRC apparel brands in the study.

The "Global Reputation Pulse 2009" is the fourth annual study of the reputations of the World's Largest Companies. The study was developed by Reputation Institute to provide executives with a high-level overview of their company's reputation with consumers. It provides an overall assessment of the health of a company's reputation by measuring the admiration, trust, and good feeling that stakeholders have towards a company. Rankings are based on seven dimensions, namely performance, products/services, innovation, leadership, governance, workplace and citizenship.

Over 70,000 online interviews were conducted with the general public in 32 countries on six continents in January and February 2009. More than 190,000 ratings were used to create reliable measurement metrics about the corporate reputations of more than 1,300 companies.

"Bosideng's ranking is an extraordinary milestone in our corporate development and serves as a great encouragement for us all. As China's largest down apparel brand, we have earned a solid reputation for providing high quality, fashionable apparel to our customers in China. For this reason we are indeed gratified to see that our commitments to design and product innovation, sound management, good corporate governance as well as our dedicated efforts toward responsible corporate citizenship have been duly recognised in the international arena. We will continue to leverage our respected Bosideng brand and our considerable strengths to provide customers not only with superb down products but also with other non-seasonal apparel items as well," Mr. Gao Dekang, Chairman and CEO of Bosideng said.

Seven Dimensions of the Global Reputation Pulse Study

Interviewees were asked to consider seven factors based on the following considerations -

------------------------------------------------------------
Dimensions           Consideration 
------------------------------------------------------------
Product/Services     The company offers high quality 
                     products and services - providing 
                     excellence and reliability
Innovation           The company is innovative - making 
                     or selling creative products or 
                     developing novel ways to do business 
Workplace            The company is an appealing place 
                     to work - treating its employees well
Governance           The company is a responsibly run 
                     operation - behaving ethically with 
                     open and transparent business 
                     dealings
Citizenship          The company is a good corporate 
                     citizen - supporting worthy causes 
                     while protecting the environment
Leadership           The company has strong leadership - 
                     top management is visible and 
                     overall operations are managed 
                     effectively
Performance          The company is a high-performance 
                     leader - consistently delivering 
                     good financial results
-----------------------------------------------------------

Other PRC Companies Ranked Amongst the Top 200
"World's Most Reputable Companies" in the Global Reputation Pulse 2009

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Rank    Company                    Global Pulse Score
-----------------------------------------------------
24      China Merchants Bank                 78.72
34      Haier                                77.80
102     Legend Holdings                      73.35
119     Shanghai Automobile Industry (Group) 72.72
130     Bank of Communications               72.17
148     ICBC                                 71.26
152     China Construction Bank              71.04
157     Dongfeng Motor                       70.66
160     Bosideng                             70.50
172     COFCO                                69.88
180     Youngor                              69.60
182     Midea Group                          69.54
184     CITIC                                69.47
190     China Southern Airline               69.36
194     Bank of China                        69.07
199     New Hope Group                       68.94
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Issued by Porda International (Finance) PR Group for and on behalf of Bosideng International Holdings Limited.

About Reputation Institute

Reputation Institute is the world's leading reputation consulting firm. As a pioneer in the field of brand and reputation management, Reputation Institute helps companies unlock the power of reputation. With a presence in more than 25 countries, Reputation Institute is dedicated to advancing knowledge about reputation and shares best practices and current research through client engagement, memberships, seminars, conferences, and publications such as Corporate Reputation Review. Reputation Institute's Global Reputation Pulse is the largest study of corporate reputations in the world, identifying what drives reputation and covering more than 1,000 companies from 32 countries annually. Reputation Institute provides specific reputation insight from more than 15 different stakeholder groups and 24 industries.

About Bosideng International Holdings Limited

Bosideng International Holdings Limited (the "Company", together with its subsidiaries collectively referred to as the "Group") is the largest down apparel company in the PRC. Its retail distribution network comprises 5,662 retail outlets covering more than 65 cities across the nation, selling down apparel under its six core brands including "Bosideng", "Snow Flying", "Kangbo", "Bingjie", "Shuangyu" and "Shangyu". Through these brands, the Group offers a wide range of down apparel products targeting various consumer segments, strengthening and expanding its leading position in the PRC down apparel industry. According to China Industrial Information Issuing Centre ("CIIIC"), in terms of sales in 2008, "Bosideng", "Snow Flying", "Kangbo" and "Bingjie" down apparel products achieved a combined market share# of 39.5% in the PRC.

"Bosideng" was the leading down apparel brand in the PRC for 14 consecutive years from 1995 to 2008, according to the CIIIC and the National Bureau of Statistics of China. To further optimize its product mix and increase profitability, the Group has gradually begun to implement a "non-seasonal product" development strategy. In September 2008, the Group opened its first non-seasonal apparel specialty store in Changshu; in May 2009, the Group acquired a menswear company and made its entry into the menswear business. In the same month, the Group formed a joint venture company to engage in the sales, promotion and development of an international brand "Rocawear" in the Greater China Region.
# Among the 30 largest down apparel brands

 

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