The client, a licenced wagering operator with a growing global presence, will commence with multiple OtherLevels messaging formats including web push, app push and interstitials. The initial transaction exceeds A$50,000.
Brendan O'Kane, OtherLevels Managing Director commented, "While the client details are confidential, it is exciting to see a new client embrace both app and desktop messaging from the outset. This confirms OtherLevels proposition that we can help our clients reach 100% of their audience, regardless of whether the player is web or app based, and reflects a growing understanding of the different types of messaging solutions that OtherLevels delivers. We are excited to further expand our presence in the sector, and will be further showcasing OtherLevels capabilities for wagering operators, at the GWRA Conference in Sydney in August, and the Betting on Sports Conference in London in September".
About Otherlevels Holdings Ltd
OtherLevels Holdings Ltd (ASX:OLV) (FRA:7OL) is a leading second-generation digital marketing platform with offices in Europe, the US and Australia.
The OtherLevels platform enables clients to acquire sooner, engage smarter and retain longer across desktop, mobile web and apps audiences. The OtherLevels platform offers both Intelligent Messaging for Conversion, and Intelligent Messaging for Marketing Clouds and CRM, hence delivering both acquisition and engagement capabilities for digital marketers. OtherLevels leading clients include Camelot (UK), Tatts/Tabcorp, Coles, Flight Centre, IHG, LadbrokesCoral, Betfred and Doubledown.
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Otherlevels Holdings Ltd (ASX:OLV) Expands Customer Partnership into Multi-Year Agreement Valued in Excess of A$2.25m