YPB partners to protect Australian exporters to ChinaBrand Protection and Customer Connection solutions company YPB Group Ltd (
- YPB signs MOU with Alibaba.com Global Service Partner to Protect and Connect Australian exporters to China
iSynergi Solutions is a Melbourne based digital marketing company and is an Alibaba.com Global Service Partner. The company uses its expertise in the China market and its relationship with Alibaba to streamline the process for Australian brands to sell on Alibaba platforms.
There is significant groundswell of activity and success in utilising Alibaba platforms. iSynergi and YPB are building on this momentum and are engaged with clients developing custom solutions to fight fakes and connect customers in markets such as wine, infant formula, skincare & vitamins.
Kevin Lee Managing Director of iSynergi said: "We are delighted to partner with YPB to protect the authenticity of Australian brands, which is highly important in cross-border trade for business owners' and consumers' peace of mind. iSynergi is dedicated to provide e-commerce and digital marketing solutions for Australian exporters to China by utilising our market expertise and deep knowledge of Alibaba's platforms. I see great opportunity for iSynergi and YPB to help more Australian exporters develop their brands overseas while protecting brand value and connecting directly to their customers".
YPB Executive Chairman, John Houston, said "iSynergi's expertise in the China e-commerce market and in particular via Alibaba's platforms not only offers valuable revenue opportunities for YPB but will facilitate the development of further relationships within the Alibaba ecosystem. It is an important and valuable step in the company's development".
About YPB Group Ltd
YPB Group Ltd (ASX:YPB) lives by three words - certainty of authenticity. We deliver on this through our experience in creating revolutionary, patented anti-counterfeit and customer engagement solutions. Solutions that detect and prove certainty of authenticity and connect brands directly to their customers, empowering them to engage one-on-one. In an evolving marketplace and with the rapid growth of cross border commerce, our expertise presently focuses on the rapidly growing markets of Australia, South East Asia and China.
ContactMr. John Houston
YPB Group Limited
Mr. Gerard Eakin
YPB Group Limited