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Leona Edmiston

One of Australia’s leading fashion designers, Leona Edmiston began in the 1980’s with her first fashion label, Morrissey Edmiston shared with former business partner Peter Morrissey. The Morrissey Edmiston label received significant local and international recognition and dressed a string of celebrity clients including Tom Cruise and Nicole Kidman, Kylie Minogue, Elle Macpherson, Michael Hutchence, Helena Christensen, Harry Connick Jr. and Jon Bon Jovi.

Leona launched her solo label with business partner Jeremy Ducker in 2001 and they formed the present company of Ducker Edmiston Pty Ltd. The label, entitled ‘Leona Edmiston,’ is a tribute to the dress in all its incarnations. A Leona Edmiston Frock is elegant, versatile and ageless.

Today, the Leona Edmiston name and label is regarded as one of Australia’s best exports. International recognition has lead to celebrity endorsements from Kristen Davis, Maria Sharapova, Heather Locklear, Susan Sarandon, Deborah Messing, Elle Macpherson, Tyra Banks, Mary Hart, Rachel Hunter, Melissa George, Emma Bunton, Drew Barrymore, Emilia Fox and Paula Abdul.

The Leona Edmiston brand encompasses 18 signature boutiques – 14 boutiques in Australia including two Leona Edmiston Vintage Boutiques and two Myer Concession stores, as well as two boutiques in Los Angeles, one in Westfield London and an Online Boutique. Plans are developing for boutiques in Hong Kong, Singapore and New York in the near future.




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