China Minsheng Bank (SHA:600016) to Launch Credit Card with China Eastern Airlines (HKG:0670)

China Minsheng Banking Corp., Ltd (SHA:600016)(CMBC) has launched the JCB branded "CMBC - CEA Credit Card" in cooperation with China Eastern Airlines Corporation Limited (HKG:0670).

JCB card issuing to consumers in China has also been expanding to meet the growing needs of the market for international credit cards. As of June 1, 2009, seven banks (Bank of China HKG:3988, Bank of Shanghai, China Everbright Bank, China Merchants Bank HKG:3968, Shanghai Pudong Development Bank SHA:600000, China Minsheng Banking Corp., Ltd., and Ping An Bank Co. Limited) have already launched JCB brand credit card issuing programs, and the cardmember base is more than two million in China.

During CMBC's development of the co-brand credit card with China Eastern Airlines, JCB provided the issuing bank with the expertise it has accumulated in the Japan credit card market, responding to CMBC and China Eastern Airlines' need to strengthen service to customers through a credit card.

The new CMBC - CEA Credit Card combines CMBC credit card services and the China Eastern Airlines mileage program for an international card that earns China Eastern Airlines miles when used to purchase air tickets. The CMBC - CEA Credit Card has a lineup of standard, gold, and platinum card types.


Related Companies

JCB
      

China Minsheng Banking Corporation Ltd.
      

China Eastern Airlines Corporation Limited
      

Bank of China Limited