Strengthens Team with New Chief Marketing Officer
Sydney, Sep 29, 2015 AEST (ABN Newswire) - Anti-counterfeiting technology company YPB Group Limited (
ASX:YPB) has appointed experienced business management and marketing specialist Richard Raju as its Chief Marketing Officer (CMO).
Highlights:
- Richard Raju appointed Chief Marketing Officer (CMO) to commence 5 October 2015 to be based in YPB's regional hub in Bangkok
- Richard is a highly experienced marketing and media professional, most recently Director at McCann Worldwide group based in China
- 6 years China experience, cumulative 15 years ASEAN experience in agency, media, and digital serving the world's top Brands
- Richard will be responsible for Marketing, strategy and commercialisation of business assets
Most recently Mr Raju worked as director at "big 4" global advertising agency McCann Worldgroup, specialising in digital and convergence advertising and marketing in the Greater China region. Previously he spent 8 years with the world's largest agency WPP Group, in Taiwan, Philippines and China in various senior roles including Managing Director of Ogilvy Action.
Mr Raju has a proven track record in growing business operations, establishing excellent relationships and building brands on a local as well as global scale. He pioneered social media strategies targeted at shopping behaviour, which will prove invaluable in the continued development of YPB's Connect pillar.
Overall Mr Raju will be responsible for leading YPB's marketing, strategy and commercialisation of its business assets with YPB being in a position to capitalise on his experience which spans a number of countries across Asia-Pacific and will prove complementary to YPB's business endeavours.
Mr Raju will commence his role with YPB on 5 October 2015.
YPB Group CEO John Houston said: "We feel particularly excited to have someone of Richard's calibre and experience join YPB. We are confident that he will be a great addition to our team as he shares our ambition and vision of protecting brands and consumer engagement, two of YPB's core competencies. Most recently he was in a senior position in one of the world's top four advertising agencies and has extremely strong networks amongst the world's leading brands.
Outgoing CMO Mr Randall Griffis having supported YPB through its first year post listing leaves YPB with the company's best wishes.
To view the release, please visit:
http://media.abnnewswire.net/media/en/docs/ASX-YPB-881678.pdf
About YPB Group Ltd
DEACTIVATED
| ||
|
