Unibet signs Agreement for global racing solution
- TBH extends deal with international operator Unibet and begins immediately
- The Agreement covers Unibet Australia and all Unibet's proprietary racing locations including Unibet UK
- Unibet to integrate the Global Tote to give its traders and customers access to Tote pools
Unibet is a brand of Kindred Group PLC ("Kindred") www.kindredgroup.com and is one of the largest global operators with licenses in 13 countries. The Unibet deal covers Unibet Australia and Unibet globally including Unibet UK.
GBS will provide Unibet with key offerings from its global products and services suite, including:
- Premium Price Manager, which allows Unibet to automatically and instantly price thousands of racing events simultaneously without the need to increase resources, such as traders and IT staff;
- Racing Data Delivery Services, which combines data feeds from numerous jurisdictions into a single, manageable solution, enabling Unibet to expand the number of events Unibet can offer; and
- Tote access, which allows Unibet to offer a choice of wagering products in addition to its fixed odds racing solutions.
- Dynamic Odds trading, allowing the Unibet trading team access to customized platforms to manage their pricing and trading.
Ben Colley, Head of Global Racing for Kindred Group said "With GBS being long-term partners to our Australian business, we quickly saw the value in including the expansive GBS provision to supply our global proprietary racing platform, localising this content across all of our key territories.
"Outside of the obvious benefits of aggregating what we see as key feed requirements with ancillary, complementary racing services, we also enjoy the benefit of a Global Tote connection and expanded International racing content from The BetMakers."
The BetMakers CEO Todd Buckingham commented: "To onboard another truly Global operator such as Kindred Group, highlights the offering that is delivered by The BetMakers. We have previously stated that we believe The BetMakers racing offering is unparalleled which would be apparent to all now with the onboarding of some of the world's leading operators for their racing."
"We are excited to bring our full solution including Global Tote access and our Global Racing distribution to Unibet (Kindred)."
About The Betmakers Holdings Limited
The Betmakers Holdings Limited (ASX:TBH), (OTCMKTS:TPBTF) (FRA:T07) formerly TopBetta Holdings Limited, is an ASX-listed holding company and a global provider of online wagering products and services to both wholesale and retail markets through its various wholly owned subsidiaries. The Company operates a retail wagering business, offering consumers wagering, fantasy tournament and content products and services. Global Tote Australia Pty Ltd conducts TBH's Wholesale Business, which includes operating and licensing its wholesale tote product which enables licensed wagering operators, including corporate bookmakers and tote operators from all over the world, to participate in global pools. The Wholesale Business is conducted under a B2B licence granted by the UK Gambling Commission to Global Tote Limited, a company incorporated in Alderney, UK.
The Betmakers Holdings Limited