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iProperty Group (ASX:IPP) announce Macau's No.1 property portal today officially announced the change of the brand name to This rebrand program signifies that the company is entering a new stage. With the merge into, the No.1 property portal in Hong Kong, and the brand value of that has been accumulated over the years in Macau, it is hoped to establish GoHome as the best property portal across Hong Kong and Macau.

Over the past 10 years, Macau has been growing in a significant speed. Investment of Cotai Strip has reached 150 billion, driving the economic growth in other industries and the property sector. According to the figures released by the Financial Services Bureau of the government of Macau Special Administrative Region, the transaction of residential property is amounted to 336 and 313 for the first two months respectively, a drop of 56% and 32% y-o-y respectively. With the completion of One Oasis and The Paragon in March, it is expected that a significant number of residential units will be letting out in the open market, driving the accumulated purchasing power back to the residential market with a rise in the transaction. Also, the transacted price of completed and uncompleted property in February is amounted to MOP 81,258 and MOP 128, 541 per square meter respectively, a rise of approximately 4% compared to January. It is excepting a highly possible rise in the transaction and price.

Region in neighbourhood of Macau, Hengqin Island of Zhuhai is developing into an international tourist hot spot. GDP of Hengqin Island has increased 89% y-o-y from year 2009 to 2013. The first half of this year's GDP has even risen to RMB 2.35 billion and it is expected that the population will be increased to 280,000, leading to a promising property market prospect. With the gradual integration of the two regions of Macau and Zhuhai, the economic benefit is expected to grow and the property market to soar in the near future which provides an opportunity for home buyers and investors.

In view of this, there is a need for an integrated property portal of Macau and Zhuhai with comprehensive market information. The rebranded provides professional and reliable one-stop information with the latest market updates of Hong Kong, Macau and Zhuhai. It serves as a platform to offer home buyers and investors the best property search experience, information and trend. It is also an online platform for property agents to promote their properties.

A comprehensive renovation of the website, which includes the following:

An upgraded search engine

A fully upgraded search engine for users to input requirements of their own, e.g. region, price, area size, etc and users can even use key words for quick search.

New property updates provides users information of the new properties across Hong Kong and Macau, including price list, floor plan and the latest news of the development.

Daily news

Provide daily property news in Hong Kong, Macau and Zhuhai to keep the users updated of the market trend which eventually helps them to grasp the best opportunity for home purchase.

Easy-to-use interface

The newly designed website has categorized information clearly with properties for sale and rental, notes and tips for home purchase, etc, giving users a comprehensive property portal that cater their needs.

Ms. Carrie Law, General Manager of iProperty Group Hong Kong said, "Since 1999, GoHome has been established and strived to providing users the best property search experience. The portal now becomes the top property website in Hong Kong with more than 100,000 properties and 10 million views per month. The rebrand put together the strengths and resources of GoHome brand in Hong Kong and the profound user base established over the years in Macau of to enhance the whole property search experience of The face-lifted portal would continuously enhance the services to offer professional and comprehensive property information to the property buyers and investors."

The new website address after the rebrand:

About is Macau's leading online property platform, with a market-leading presence among Macau property buyers and real estate professionals, focusing onproviding value-added property searches and related information and services for 8 years in Macau. It has built a strong and sustainable business backed by unmatched local intelligence, and with the highest traffic, user and listing figures, making it the most popular property portal for home buyers in Macau and the most effective online advertising platform for real estate and related businesses. is a part of the iProperty Group (ASX:IPP) operating in Hong Kong which aims to provide consumers with extensive local and overseas property news and investment opportunities while offering property and home-related advertisers with one-stop cross media services solution.

About iProperty Group Ltd

Headquartered in Kuala Lumpur, Malaysia, iProperty Group Ltd (ASX:IPP) is focused on developing and operating leading real estate portals and delivering the most comprehensive set of related real estate services and project marketing across the Region. The Group owns portals which are market leaders in Malaysia, Thailand, Indonesia and the Hong Kong Region and a leading portal in Singapore. The iProperty Group is continuously working to capitalise on its market-leading positions and the rapidly growing online property advertising market throughout the region.


Ms. Laura Ho
Tel: +852 3576 3154

Bentley Communications Ltd.
Ms. Donna Si
Tel: +852 3960 1910

Bentley Communications Ltd.
Ms. Jovin Yan
Tel: +852 3960 1912

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Related Industry Topics:
Real Estate General