A8 Digital Music Group (0800.HK) is a path-breaking, integrated, digital music company that is making waves in the People’s Republic of China’s world of music through the content and services it provides to an ever increasing number of mobile phone subscribers in this nation.Helmed by a team of experienced top executives with foresight and vision, a8 music has been highly successful in raising both its profile and revenue by sourcing its music content from its own interactive UGC (user-generated content) platform, www.a8.com, as well as from international and domestic record labels. It promotes its music content, which it sells in the form of ringtones, RBTs (ring back tone service) and IVR (interactive voice response), through the wireless network of mobile operators and on the Internet.
