PlayUp

PlayupPlayUp is a next generation entertainment and technology group that enriches the lives of its clients by providing an entertaining, rewarding, and responsible online betting service. At its core, PlayUp develops innovative betting technologies in-house to power its brands and deliver world-class user experiences. Its energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.
 
PlayUp's mission is to unify online betting into one platform inclusive of Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), iGaming, Esports and Daily Fantasy Sports (DFS) where it now hosts Australia's largest and indeed some of the world's biggest prize pools in competitive peer-to-peer online betting.
 
The company holds online betting licenses in multiple jurisdictions and currently operates in Australia, New Zealand, India and several regulated USA states.

 
    
            

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News

PlayUp Accelerates U.S. Market Growth with Strategic Investment and Bolstered U.S. Executive Team

🕔1/21/2022 10:07:25 AM 19211

Following the appointment of well known industry authority, Mr Dennis Drazin to the role of U.S. Chairman, PlayUp is pleased to announce the appointment of Mr Art Hamilton as USA Chief Financial Officer.

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PlayUp Adds Pennsylvania iGaming to Expansion Plans

🕔11/4/2021 10:04:53 AM 24537

Fresh on the heels of its announcement last week that it was entering the Iowa iGaming market, PlayUp has secured market access for Pennsylvania iGaming, creating a larger footprint for its United States expansion plans.

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PlayUp's Footprint Expands via Iowa iGaming Market Access

🕔11/2/2021 1:10:05 PM 25235

As part of its aggressive growth plan in the U.S. PlayUp has secured market access for iGaming in Iowa. The deal comes on the heels of PlayUp's announcement last week of market access for sports betting in Iowa and Indiana along with iGaming for New Jersey.

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PlayUp Live in NJ, Enters US's Largest Sports Betting Market

🕔10/19/2021 11:38:02 PM 26453

The New Jersey Division of Gaming Enforcement granted full operational licensure for PlayUp this week, adding the largest sports betting market in the US to the company's growing list of jurisdictions.

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Draftstars Announces $200,000 AFL Grand Final Contest

🕔9/23/2021 10:11:41 AM 16592

Draftstars, Australia's No.1 Daily Fantasy Sports (DFS) platform owned by next generation and entertainment group PlayUp, are celebrating the highly anticipated 2021 AFL Grand Final between Melbourne and the Western Bulldogs by posting a $200,000 contest for the big game.

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Arizona Sports Betting to Further Enhance US Wagering Market

🕔9/10/2021 2:14:30 PM 10586

Today marks yet another significant milestone in the rapid growth of the United States wagering industry, with the arrival of Arizona's sports betting on September 9th.

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PlayUp Partners With Anthony Cummings To Provide Exclusive Content, Including Libertini Update

🕔9/10/2021 2:01:55 PM 10313

PlayUp has joined forces with one of the most iconic names in Australian racing, partnering with legendary trainer Anthony Cummings.

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(PlayUp) Arizona Sports Betting Set to Launch

🕔9/3/2021 10:59:05 AM 19293

After legalisation in April 2021, the launch of Arizona's sports betting market on September 9 is another significant stepping stone in the continued growth of the United States wagering industry.

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Largest Daily Fantasy Sports Prize Pool Up for Grabs at DraftStars $300K AFL Live Final This Weekend

🕔8/14/2021 11:38:58 AM 17629

Owned by next generation entertainment and technology group PlayUp, Australia's #1 Daily Fantasy Sports ("DFS") platform, Draftstars' long awaited virtual AFL Live Final event kicks off this Sunday.

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PlayUp Soft Launches its Next Generation Technology Platform

🕔8/3/2021 1:28:58 PM 13243

On behalf of online Betting, Entertainment and Technology group PlayUp Limited, we are pleased to announce that we have received approval from the Northern Territory Racing Commission to launch a pilot programme of our cutting edge next generation betting and entertainment platform.

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Company Data

    Headquarters
  • 48 Epsom Road
    Zetland NSW 2017
    Australia
  • Principal Sector
  • Sports 
  • Principal Industry
  • Leisure & Entertainment 
  • Homepage
  • www.playup.com
  • E:
  • kelvin.kirk@playup.com

Social Media