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iProperty Joins Hands with Trends Digital to Broaden Overseas Investment Opportunities for Millennial Women at the
iProperty Joins Hands with Trends Digital to Broaden Overseas Investment Opportunities for Millennial Women at the "SMART Investment & International Property Expo 2015" Featuring China's Top Racing Series
Kuala Lumpur, June 23, 2015 AEST (ABN Newswire) - iProperty Group Ltd (ASX:IPP) joins hands with Trends Digital to broaden overseas investment opportunities for millennial women at the "SMART Investment & International Property Expo 2015" featuring China's top racing series.

The "SMART Investment & International Property Expo 2015", organised by Smart Expo, a member of the iProperty Group, will take place over two consecutive days (11th and 12th July 2015). Held at the SMART VIP Club, Shanghai International Circuit, Jiading, Shanghai, the Expo marks the first cross-sector collaboration between Smart Expo and Trends Digital, a subsidiary of Trends Group, that operates Trends.com.cn, one of the leading fashion and lifestyle portals in China. VIP subscribers of Trends.com.cn will be invited to attend the Expo and explore various overseas luxury property projects by developers around the world. This will broaden the overseas property investment opportunities for millennial women and visitors will also experience the exhilarating and heart-stopping action of car racing.

The "SMART Investment & International Property Expo 2015" Shanghai series is a prestigious luxury property expo in conjunction with China's top racing series. Guests will have full VIP access to the CLIO Cup Shanghai series. They can also explore the latest property investment projects by renowned overseas developers, while networking with both local and foreign guests. Additionally, they will gain insights into overseas investment, stock investment, finance, education and immigration, and possibly lay down the roots of a new and trendy life overseas.

With each new generation, women have become more empowered and prominent in the workforce. They also play an influential role in today's investment market. Trends.com.cn, the flagship portal of Trends Group, is the first fashion site in China to bring world-class media brands to the millennial women here and allowing them to access the most fashionable, engaging and authentic content from around the globe. The users of Trends.com.cn are financially independent millennial women who have significant purchasing power. These women's investment patterns, reveal an emerging international perspective and a strong preference for long-term investments among the segment.

In the past 10 years, Shanghai's rapid economic development has made locals wealthier; it has also made them more demanding and discerning with regard to property investment. According to an online survey conducted in March this year, women at the age of 25 to 30 have the highest intention for investment, followed by women aged between 31 to 35. "SMART Investment & International Property Expo 2015" will provide them with a greater variety of investment channels to choose from.

Ms. Carrie Law, General Manager of iProperty Group Hong Kong, said, "Women today have a global perspective with strong aspirations towards high quality living. Their financial independence makes them more savvy and sophisticated investors. The "SMART Investment & International Property Expo 2015" gathers multinational real estate developers and agents and their different boutique projects under one roof to offer these visitors an exceptional range of investment options from around the world, and we hope that the Expo will serve as a bridge."

Mr. Winston Wei, General Manager of Trends Digital, said, "The millennial women in China are becoming more evolved towards the global vision. They are financially independent and confident. To them, being stylish is not limited to being just fashionable, but also being knowledgeable in all fields of business, career, culture, finance and investment. Through our collaboration with iProperty, we hope to bring our users more valuable insights and diversified experiences."

About Smart Expo

We are Asia's leading expo of its kind with 11 years and 39 show track record. Throughout the years we have helped over 2,000 property developers and agents to grow their business by proactively educating the market and bringing over 125,000 genuine investors to meet face-to-face with exhibitors from across the globe. The SMART Expo is a member of the iProperty Group Ltd., an ASX listed company (ASX:IPP).

About Trends Digital

Trends Digital is the wholly owned subsidiary of Trends Group, the No.1 fashion and lifestyle media conglomerate in China. As an innovative and digitally progressive media company, Trends Digital promotes the converged development of traditional media and new media of Trends Group and establishes a digital media ecosystem to engage the audience with compelling content and services. Trends Digital has a portfolio of fashion lifestyle websites, including Trends.com.cn, the flagship website for Trends Group and K-day.com, the Korean pop and lifestyle portal. Trends Digital also manages the largest fashion & lifestyle blogger database with more than 1500 influencers in China, providing tailor-made marketing solutions for its partners and clients.

About iProperty Group Ltd

iProperty Group LtdHeadquartered in Kuala Lumpur, Malaysia, iProperty Group Ltd (ASX:IPP) is focused on developing and operating leading real estate portals and delivering the most comprehensive set of related real estate services and project marketing across the Region. The Group owns portals which are market leaders in Malaysia, Thailand, Indonesia and the Hong Kong Region and a leading portal in Singapore. The iProperty Group is continuously working to capitalise on its market-leading positions and the rapidly growing online property advertising market throughout the region.

    


Contact

iProperty
Ms. Laura Ho
Tel: +852 3576 3154
Email: laura.ho@iproperty.com

Smart Expo
Ms. Susanna Chan
Tel: +852 3575 8103 / +852 9262 5076
Email: susanna.chan@smartexpos.com

Trends Digital
Ms. Cecila Li
Tel: +86 10 6589 5320
Email: cecilali@trends.com.cn


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