December 2015 Quarterly Trading Update
- Gross Transaction Value of RMB 13.6 billion over the last twelve months ("LTM"), up 66% to 31 December 2015
- Total registered user base of 54.5 million, up 34% to 31 December 2015
- 56.8 million transactions completed on the platform over the LTM, up 71% to 31 December 2015
- LTM revenue of RMB 223.7 million, up 36% to 31 December 2015
Key performance metrics (RMB)
Last 12 months ending December 2014 December 2015 Growth
Registered users 40,790,721 54,514,538 34%
Total number of transactions 33,307,476 56,823,020 71%
Average Transaction Value 246 239 (3%)
Gross Transaction Value 8,189,624,814 13,598,533,719 66%
Platform Revenue 164,245,652 223,726,089 36%
Quarterly period ending December 2014 December 2015 Growth
Total number of transactions 13,181,404 21,694,327 65%
Average Transaction Value 226 212 (6%)
Gross Transaction Value 2,984,314,180 4,607,932,464 54%
Platform revenue 54,320,057 98,243,362 81%
99 Wuxian's registered user base reached 54.5 million in the December quarter, growing by 13.7 million since 31 December 2014. The growth in registered users reflects the continued success of 99 Wuxian's joint marketing campaigns with its business partners, increasing penetration rates among mobile banking users and the expansion of the platform through the addition of new business partners and distribution channels.
During the quarter, a record number of 21.7 million transactions were completed through the platform. On an LTM basis, 56.8 million transactions were completed through the platform an increase of 71% over the twelve months to 31 December 2015. The increase in transaction volume has been driven by the growth of the registered user base and increasing levels of user engagement.
Average Transaction Value ("ATV")
The average value of all transactions completed on the platform for the quarter was RMB 212, down 6% over the prior corresponding period ("pep"). Over the last twelve months, ATV has declined 3% from RMB 246 to RMB 239. The movement in ATV is the result of changes in user behaviour and a proactive strategy to increase user engagement on the platform through marketing initiatives including the use of promotional discounts.
Gross Transaction Value ("GTV") and platform revenue
99 Wuxian generated record GTV of RMB 4.6 billion for the quarter, up 54% over the pep. On an LTM basis, GTV totalled RMB 13.6 billion, representing a 66% increase over the twelve months to 31 December 2015. The growing number of registered users, transaction volumes and transaction values all combined to deliver the record result.
For the fourth quarter, 99 Wuxian reported revenue of RMB 98.2 million, an 8 1% increase from the same period in 2014. On an LTM basis, 99 Wuxian reported revenue of RMB 223.7 million, up 36% over the twelve months to 31 December 2015.
The strong revenue performance during the quarter was driven by 99 Wuxian's pro-active user acquisition and engagement strategy, in particular with insurance sector partners. The Company actively manages its acquisition and engagement strategy and will continue to review, consider and implement appropriate strategies to drive the future growth of the platform.
To view all data, please visit:
About 99 Wuxian Ltd
99 Wuxian Ltd (ASX:NNW) aggregates over 300 million high quality consumers and 155 leading merchants through a marketplace embedded within the mobile apps of China's leading banks, telecommunications and insurance companies. 99 Wuxian enables increased customer satisfaction, loyalty and retention for its business partners by offering consumers the lifestyle convenience of purchasing virtual and physical goods on a mobile device.
99 Wuxian Ltd