Melbourne, Feb 11, 2008 AEST (ABN Newswire) - SmartTrans Holdings (ASX: SMA) Announce that the development of SmartTrans EventTrack system designed to service the transport requirements of Olympic visitors is progressing well and that the system is scheduled to be officially launched in Beijing in March 2008.
Olympian Ian Thorpe has endorsed SmartTrans EventTrack for the Beijing Olympics.
Ian is the number one user of SmartTrans EventTrack in Beijing. SmartTrans is finalising negotiations to provide VIP fleet management services during the Beijing Olympic Games.
SmartTrans' EventTrack includes a mobile phone for VIPs providing location, navigation and communication services. EventTrack manages the fleet and the complex transport logistics requirements of vehicle assignments to VIPs to ensure cultural sensitivities, ontime collection and arrival.
A prototype of SmartTrans EventTrack is in commercial trial with Olympic partners in Beijing.
Beijing is a difficult city to explore and travel around with no street addresses and limited English spoken. It presents unique challenges not yet experienced by a modern Olympic Games.
"The SmartTrans device tells me where I am, where my colleagues are and also allows me to arrange quick and easy transport. I can still protect my privacy and have the comfort of those managing me knowing my whereabouts while I can confidently organise my schedule here in Beijing" Ian says.
SmartTrans EventTrack enables visiting VIPs to schedule, plan and move around Beijing during and beyond the Beijing Olympics. 40,000 VIPs are expected to travel to Beijing during the Beijing Olympics starting on August 8 this year.
SmartTrans' local Chinese partner and significant shareholder, China Alarm Holdings Ltd, is providing infrastructure, data centres, call centres and support services for the SmartTrans technology platform.
Ian is associated with two Olympic sponsors, adidas and Omega and will represent them and other high profile companies before, during and after the Beijing 2008 Olympic Games.
About SmartTrans Holdings Limited
SmartTrans Holdings Limited (ASX:SMA) is a leading Australian technology and software provider that has developed a mobile and online billing and payment platform for the China market The company has agreements in place with China Mobile, China Unicorn, China Telecom CMPay, UnionPay and Alipay. With the growing use of the smartphone as a billing device in China, the company is experiencing significant uptake of its technology in that market. SmartTrans has also developed cutting-edge proprietary logistics software which is used by some of Australia's leading blue-chip organisations who have long term contracts in place with the company. SmartTrans is assessing growth opportunities for its logistic offering in China to complement its mobile and online payments platform.
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