Ulaanbaatar, Mar 5, 2013 (ABN Newswire) - Mongolia is trying to increase the National Brand Index to at least inside the top 50 in the world. The two day "Mongolian Economic Forum" has opened today at the Parliament. Prime Minister Altankhyag has addressed the importance of increasing the brand image of Mongolia as they have not even achieved within the top 50 in the world.
Investors hoped that he would discuss other important issues like the current economic condition, what will be the proceeds of Chinggis Bonds and what is the progress of Oyu Tolgoi etc. But he did not touch on those topics. He also mentioned that Mongolia is rich in tourism, cashmere and livestocks and there should be room to increase the brand in those industries.
Below (link) are some analysis on the concept of Nation Branding. The Mongolian Economic Forum would like to touch upon what we believe Mongolia should do to increase the Nation Branding as well.