First Contract In Alcohol Sector For Insights Retail Analytics
Sydney, July 3, 2015 AEST (ABN Newswire) - Leading big data solutions company Invigor Group Limited (
ASX:IVO) ("Invigor") has entered into a 12 month subscription agreement with a leading company in the alcoholic beverages sector to use Invigor's Insights Retail Analytics platform ("Insights Retail").
Insights Retail, a cloud based analytics solution, will deliver competitive intelligence data for the customer's brand name beer and spirit products. The data is gathered from offline print media, online retail websites and Google data including search volumes and AdWords. Covering all major alcohol retailers and brands across Australia, Insights Retail will draw on the most comprehensive data sets to deliver actionable insights in customisable reports, charts and dashboards.
Invigor's Executive Chairman Mr Gary Cohen said: "No other big data analytics company in Australia is providing this level of intelligence to brands, importers and marketers in the alcoholic beverages sector.
The Insights Retail Analytics solution provides key persons within an organisation the ability to understand market share and analyse the price of competitors to better inform pricing and marketing strategies."
A video explaining Insights Retail Analytics can be found at http://www.vimeo.com/user36564000/insightsretail
About Invigor Group Ltd
Invigor Group (ASX:IVO) uses its complementary suite of big data products to source, aggregate, analyse and publish content for the benefit of businesses and consumers.
Today its interconnected data sets enable enterprise clients including retailers, brands, shopping centres and government bodies to identify and better understand competitors, consumers, markets and demographics while providing the consumer with the best value-for-money.
Using its current products and a pipeline of additional offerings Invigor will have the ability to provide an end-to-end solution spanning sales, product management, business intelligence, marketing, advertising, content creation and distribution, while monetising each step of the process.
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