Expands Billing Service Into Gansu Province with China Telecom
Expands Billing Service Into Gansu Province with China Telecom
Sydney, Sep 30, 2015 AEST (ABN Newswire) - Mobile and online payments platform and logistics software provider SmartTrans Holdings Limited (ASX:SMA) is pleased to announce that the Company has recently expanded its Direct Carrier Subscription billing service into Gansu Province in China. With the latest addition SmartTrans now has billing reach to over 416,974,000 mobile phone users in six major provinces in China.


- Direct Carrier Subscription billing rolled out in Gansu - now generating revenue

- Gansu has over 18 million cell phone users (as shown in the table, in link below)

- SmartPay platform now covers six major provinces in China through China Mobile and China Telecom partnerships

- 400 million 4G Network users expected in China by year end - major potential growth driver for SMA

- SmartTrans now has billing reach to over 416,974,000 mobile phone users

- SMA continues to grow and diversify revenue streams with SmartPay

SmartTrans has now secured Direct Carrier Billing service agreements with both China Mobile (HKG:0941) and China Telecom (HKG:0728) in six provinces (see Figure 1, in link below) with more provinces expected to be secured in FY2016.

The expansion of the Direct Carrier Billing service into some of China's major provinces reflects the execution of the Company's plan to strategically scale up its reach to consumers through the SmartPay platform while also serving to diversify and enhance its revenue streams.

SmartTrans is also confident that the expansion of the Direct Carrier Billing service will help grow the passive and recurring revenue streams that it has achieved with SmartPay and build and maintain the strong month-on-month customer retention rate of over 85% for its subscription billing products.

The Company is further encouraged by the fact that the expansion of its reach through SmartPay comes at a time when China is anticipated to become the largest 4G mobile market in the world this year, with 400 million 4G users predicted by the end of 2015, the vast majority in provinces where it already operates (as shown in the map, in link below). These consumers are an excellent fit for SmartTrans and the data-rich smartphone Apps and content it offers via SmartPay.

Commenting on the latest SmartPay roll out, SmartTrans Managing Director, Bryan Carr, stated: "The expansion of our Direct Carrier Billing service into Gansu with China Telecom is further validation of our growth strategy in China and our ability to immediately access the very large pool of consumers that are increasingly transacting through smartphone devices. This is what is driving SmartTrans' underlying revenue growth.

"We have already started booking revenue in Gansu with content being marketed and sold to China Telecom's customer base in that province.

"With a presence in six provinces, we now have access to a very large pool of consumers. This will only increase as we enter new provinces in FY2016 and expand the content and billing opportunities across all provinces in which we have a presence."

To view map and table, please visit:

About SmartTrans Holdings Limited

SmartTrans Holdings Ltd ASX SMASmartTrans Holdings Limited (ASX:SMA) is a leading Australian technology and software provider that has developed a mobile and online billing and payment platform for the China market The company has agreements in place with China Mobile, China Unicorn, China Telecom CMPay, UnionPay and Alipay. With the growing use of the smartphone as a billing device in China, the company is experiencing significant uptake of its technology in that market. SmartTrans has also developed cutting-edge proprietary logistics software which is used by some of Australia's leading blue-chip organisations who have long term contracts in place with the company. SmartTrans is assessing growth opportunities for its logistic offering in China to complement its mobile and online payments platform.



Bryan Carr
Managing Director
AUST: +61 412 111 968
CHINA: +86 138 1188 8401

SmartTrans Holdings Limited
T: +61-3-9866-7333
WWW: www.smarttrans.com.au

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