Expansion of Contracted Stores and Suppliers
Expansion of Contracted Stores and Suppliers
Sydney, May 18, 2017 AEST (ABN Newswire) - Tianmei Beverage Group Corporation Limited (ASX:TB8) ("Tianmei" or the "Company") is pleased to advise that since the launch of its prospectus in late 2016, it has added another eight convenience stores and supermarkets to its network of Contracted Stores, bringing the total to 949 (see Table 1). The new stores are located in Chenzhou City, Zhuhai City and Foshan City.

- Added eight new contracted stores since the launch of Prospectus, bringing the total to 949

- Contracted stores to feature Tianmei's product lines of bottled drinking water and third parties' fast-moving consumer products

- Added three more Product Promotion Services Agreements with key fast-moving consumer good suppliers, growing the revenue from monthly promotion fees

- New stores and agreements with new suppliers continue to grow the product promotion business model, a key part of the Company's growth strategy

Contracted stores are small to medium scale retail stores that sell food, beverages and other grocery items. Tianmei divides the contracted stores into two levels: "Tier 1 Stores" and "Tier 2 Stores". Tier 1 Stores are typically larger non-community based stores in premier locations, whilst Tier 2 Stores are community-based and primarily serve local customers of a residential block community. The slotting fees payable to Tier 1 Stores are usually higher than those paid to Tier 2 Stores.

Table 1: Distribution of contracted stores in Guangdong Province 
Geographical division 
in Guangdong Province         Tier 1 Stores        Tier 2 Stores
Central Region                 88                   458
Non-Central Region             38                   365
Total                          126                  823
At present, Tianmei's contracted stores are concentrated in the major cities of Guangdong Province. Guangdong Province is China's most populous province with 108 million people. Tianmei plans to further expand the coverage of its stores in Guangdong Province with careful planning and stricter assessment criteria including the store's geographical location, turnover and consumer behaviour. Tianmei will also undertake regular assessments of the contracted stores' sales performance to identify and potentially remove underperforming stores to protect its margins and brand name.

Suppliers and Product Promotion Business Model

A significant portion of Tianmei's revenue is generated through the Product Promotion Business Model. Revenue is generated through fees charged by Tianmei to its suppliers for introducing and promoting suppliers' products at its contracted stores. The fees charged represent a premium over the slotting fees paid by Tianmei to its contracted stores.

The Company has added three new suppliers, bringing the number of Product Promotion Services Agreements with fast-moving consumer good suppliers to 72. In return for promoting their products, contracted suppliers pay a monthly promotion fee to Tianmei based upon the number of items being placed in each store.

Although the list of suppliers and their product mix are growing, Tianmei intends to increase the promotion of Tianmei branded products in order to improve the income derived from its own branded products, further enhancing the return from contracted stores and creating its own brand influence.

To view tables and figures, please visit:

About Tianmei Beverage Group Corporation Limited

Tianmei Beverage Corporation Limited ASX TB8Tianmei Beverage Group Corporation Limited (ASX:TB8) provides promotional services to producers of FMCG goods as well as its own water products in the Guangdong province in China. Guangdong province is one of China's most developed provinces with a gross domestic product of US$1.1 trillion in 2014 and has as its capital, Guangzhou city, which is China's third largest city with a population of approximately 13 million people.

Product Promotion

Tianmei have contracts with over 940 terminal supermarkets and convenience stores in Guangdong. Through this network of stores, the Company promotes fast moving consumer goods, including food, beverage and general grocery products for over 65 FMCG suppliers.

Water Products

The Company's water products business focuses on the sale of Tianmei-branded water products, including bottled water, infant water and water dispensers through a network of over 500 retail outlets. The Company have a number of patents approved and pending surrounding it's water products and production equipment.



Nicholas Ong
Director & Company Secretary
Tianmei Beverage Group Corporation Limited
T: +61-8-9486-4036
E: info@tianmei.com.au
WWW: www.tianmei.com.au

For media enquiries:
Justin Kelly
Media and Capital Partners
T: +61-408-215-858
E: justin.kelly@mcpartners.com.au

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