The operator has over 2m customers, and delivers innovative sports betting, casino, bingo, slots and poker products across all major European regulated markets.
OtherLevels will initially work with the customer to deploy two message types - web push and interstitials. OtherLevels digital marketing strategists will support and train the in-house teams on releasing campaigns focused on driving increased player activity and loyalty.
Lance Standing, OtherLevels General Manager UK and EMEA, commented, "OtherLevels continues to expand its presence within the wagering sector both in the UK and Europe. We believe that the expertise and domain knowledge of our team, combined with the best omni-channel platform in OtherLevels, is a winning combination. We are excited to work with the customer to leverage the ease and simplicity of web push to drive greater audience reach, increased retention, and stronger loyalty and player engagement.
About Otherlevels Holdings Ltd
The OtherLevels platform enables clients to acquire sooner, engage smarter and retain longer across desktop, mobile web and apps audiences. The OtherLevels platform offers both Intelligent Messaging for Conversion, and Intelligent Messaging for Marketing Clouds and CRM, hence delivering both acquisition and engagement capabilities for digital marketers. OtherLevels leading clients include Camelot (UK), Tatts, Coles, Flight Centre, IHG, LadbrokesCoral, Betfred, Doubledown and Playstudios.
For more information, please visit http://otherlevels.com
Otherlevels Holdings Ltd