- Bolsters mobile app offering with improved feature set for application on-the-go
- 1.5 million job applications logged via mobile each month
Today, more people are living on mobiles, making on-the-go functionality a game changer for job seekers wanting to tailor their applications, simply uploading files from cloud services such as Dropbox and Google Drive. The new solution, which was softly launched in March 2017, has delivered a 75 per cent increase in job applications completed via the mobile app each day.
SEEK was the first employment marketplace to offer such a sophisticated app experience in 2014. The company now processes 60 per cent of its traffic through mobile and receives nearly 1.5 million applications via mobile devices per month.
Michael Ilczynski, Managing Director ANZ at SEEK says the latest app release is a response to the worldwide shift to mobile. "We've seen that innovation plays a significant role in helping Aussies find fulfilling jobs and careers. Technology is a critical part in delivering solutions of the future and no other company in the space offers the breadth and depth of functionality across all mobile platforms that SEEK offers."
"Considering half of all the phones sold in Australia in 2016 run on Android, functionality across both Android and iOS is a key differentiator of our latest release. A very mobile savvy group, our Android visits have almost doubled since last year, to upwards of 4 million a month," said Michael.
Both of SEEK's mobile apps are facilitating behavioural changes in the recruitment process, with evidence of users taking a more considered and tailored approach to their job applications, moving away from an unsuccessful spray and pray approach. Michael from SEEK, believes the updated functionality will give applicants and recruiters alike, the benefits of a tailored CV and application, at the speed of mobile.
"It's the small details that can make a big difference for a candidate's chance of getting an interview, and the uptake of the new features in the app shows that users are enjoying being able to take control of the details that can improve their chances," said Michael.
"Looking at the numbers, since January 2017 we have seen 86,000 CVs uploaded and 68,000 deleted, indicating the people want to not just upload, but also tailor and manage CVs for varying roles in a matter of seconds from their mobile."
"Crafting a quality CV and SEEK Profile is a key skill to clearing the first hurdle; in today's economy, it's about quality, not quantity. Recruiters appreciate when an applicant demonstrates his or her suitability for a role, and for the first time, applicants have the capability to do that from their mobile device."
About SEEK Limited
SEEK Limited (ASX:SEK) (OTCMKTS:SKLTY) is a diverse group of companies, comprised of a strong portfolio of online employment, educational, commercial and volunteer businesses. SEEK operates across 18 countries with exposure to over 4 billion people and 28 per cent of GDP. SEEK makes a positive contribution to people’s lives on a global scale. SEEK is listed on the Australian Securities Exchange, where it is a top 50 company with a market capitalisation close to A$6billion and has been listed in the Top 20 Most Innovative Companies Globally by Forbes, and Number One in Australia.