The initial contract is valued at A$260,000, and is expected to grow as additional OtherLevels products and services are deployed.
OtherLevels will work with the operator and implement web and app messaging solutions including notification, interstitial and inbox messaging types.
Brendan O'Kane, OtherLevels Managing Director, commented, "OtherLevels already supports two of the world's top national lottery operators with Camelot (UK) and Tatts (Australia). We are thrilled to add another major lottery client. OtherLevels will enable the operator to deploy advanced segmentation and create sophisticated user journeys, both of which will increase visitor conversion, and player engagement and retention. We look forward to working closely with them as they continue to enhance and expand their digital offerings."
About Otherlevels Holdings Ltd
The OtherLevels platform enables clients to acquire sooner, engage smarter and retain longer and supports desktop, mobile web and apps. OtherLevels leading clients include Camelot (UK), Tatts, Coles, Flight Centre, IHG, LadbrokesCoral, Betfred, Doubledown and Playstudios.
For more information, please visit http://otherlevels.com
Otherlevels Holdings Ltd