The initial contract, valued at A$240,000 is with the U.K. entity.
OtherLevels will deploy it's Intelligent Messaging solution to substantially increase the operator's sportsbook engagement with its audience. Initially this will focus on web usage, and the use of three message types including web push, interstitials, and inbox messaging. OtherLevels digital marketing strategists will work with the operator both to drive increased conversion activity, helping to turn unknown site visitors into known users, as well as increased engagement from existing users. End to end attribution will enable OtherLevels and the operator to measure the revenue uplift from the increased conversion and engagement.
Brendan O'Kane, the OtherLevels Managing Director, commented "This is a win/win for both OtherLevels and the operator. With the Intelligent Messaging solution, OtherLevels will be able to add a huge level of sophistication to the operator's conversion and engagement activities, which will be directly measurable in terms of increased user retention, engagement and per user revenue uplift."
O'Kane added "This also demonstrates how OtherLevels is able to bring to a Chief Marketing Officer the Intelligent Messaging solution for both above the line acquisition and conversion, as well as traditional below the line retention and engagement activities. This is a very exciting expansion opportunity for OtherLevels and a major value creating event for our clients, as increasing visitor conversion and optimising acquisition costs, is an immediate and significant positive business outcome for any client."
About Otherlevels Holdings Ltd
The OtherLevels platform enables clients to acquire sooner, engage smarter and retain longer and supports desktop, mobile web and apps. OtherLevels leading clients include Camelot (UK), Tatts, Coles, Flight Centre, IHG, LadbrokesCoral, Betfred, Doubledown and Playstudios.
For more information, please visit http://otherlevels.com
Otherlevels Holdings Ltd