Signs U.S. State Lottery
Signs U.S. State Lottery
Brisbane, Oct 4, 2018 AEST (ABN Newswire) - OtherLevels Holdings Limited (ASX:OLV) ("OtherLevels") has announced that it has signed one of the US's leading state lotteries. The initial contract is for a 2 year period with a baseline value of A$140,000.

The OtherLevels platform will be used across desktop, mobile web and app assisting the client to create visitor engagement with unknown players, drive return visits to site, maximise visitor conversion into registered players and achieve continuous player engagement.

Brendan O'Kane, the OtherLevels Managing Director, commented "We are very excited to have been selected to work with this client. OtherLevels partners with leading global lotteries in Australia, the UK and Europe, and having our first US client will enable OtherLevels to build a stronger US presence in this sector".

O'Kane added "The global lottery business is transforming rapidly as national and state-owned lotteries embrace digital channels to engage with their players. Increasing private sector involvement, resulting from the transition from government operated to commercially operated regulated lotteries, is further accelerating the need for technological change. The US market represents a large opportunity as the majority of US states have regulated lotteries, and competition for 'share of wallet' will intensify with the recent changes enabling states to licence online sportsbook wagering. Hence we see these factors as fuelling further opportunities in this sector."

About Otherlevels Holdings Ltd

OtherLevel Holdings LtdOtherLevels Holdings Ltd (ASX:OLV) (FRA:7OL) is a leading second-generation digital marketing platform operating in Europe, the US and Australia.

The OtherLevels platform enables clients to acquire sooner, engage smarter and retain longer and supports desktop, mobile web and apps. OtherLevels leading clients include Camelot (UK), Tatts, Coles, Flight Centre, IHG, LadbrokesCoral, Betfred, Doubledown and Playstudios.

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