Robert J. Smith, MFA, Smiling

Robert J. Smith, MFA

Dr. Michael Goldberg

Dr. Michael Goldberg

Patrick van der Burght

Patrick van der Burght

Cialdini Institute Founding Member Badge

Cialdini Institute Founding Members

Cialdini Institute Ethical Influence Practitioner Badge

Cialdini Institute Ethical Influence Practitioners

Certified Ethical Influence Practitioners reveal how business owners and professionals can become more persuasive to increase their sales, revenues and profits.

You can read the greatest business book in the world. If you haven’t put its principles into action to achieve desired results, what good have you done with it?”
— Robert J. Smith, MFA
WINTER GARDEN, FL, UNITED STATES, February 26, 2024 / -- Robert J. Smith, MFA, co-author of the Amazon #1 international bestseller on sales techniques, Sales Genius #1, leads a group of ethical influence and persuasion experts from across the globe who will each author a chapter in this first of book a series. INFLUENCE IN ACTION: GAIN PROVEN RESULTS FROM CIALDINI CERTIFIED COACHES, is a multi-author book that will reveal practical strategies of Dr. Robert B. Cialdini’s decades of evidence-based research.

There is no doubt that Dr. Cialdini’s groundbreaking book, Influence: The Psychology of Persuasion, which has sold in excess of 5,000,000 copies, has provided businesses with strategies that have been proven effective time and time again. These ethical and practical applications work for businesses that range in size from solopreneurs to Fortune 500 Companies, many of which are also clients of Dr. Cialdini and Founding Members of The Cialdini Institute.

Smith knows the effectiveness of Cialdini’s principles of influence first-hand. He was able to increase his top-tier financial advisory practice to #1 worldwide production rankings with The Equitable Life Assurance Society, Mutual of New York (MONY) and AXA Financial. This rise from the top 1% in worldwide production to a #1 overall ranking out of thousands of insurance agents and financial advisors was completed in less than six months of Smith’s reading of Influence and combining it with his proprietary Factual Storytelling methods.

Smith now heads up Smith Profits, A Robert J. Smith Productions Company, and is a Forbes Business Council Member writing monthly articles for that publication. When the opportunity arrived to become a Founding Member of The Cialdini Institute, he jumped at the chance. While Smith has been advising other financial advisory firms on how to improve their sales, marketing, client retention and referral generating methods for the past three decades, he now accepts clients and client companies in other industries as well.

Within a few months of his formal alignment with The Cialdini Institute, Smith who lives in metro Orlando, reached out to other Founding Members who are who are also business owners, consultants, and coaches from around the world for the purpose of collaborating on this book. Its purpose is to provide readers with practical and effective methods to leverage Dr. Cialdini’s teachings to optimize their businesses and their work in their professions.

The first co-author to sign on for the Influence in Action book project was Dr. Michael Goldberg, a successful cosmetic dentist in Manhattan who owns Practice Perfect Systems. Through his company, he advises other dentists on proven methods to improve their practices and provides them with the necessary systems to optimize them. Goldberg, known among his colleagues as “The Doctor’s Dentist”, is a pioneer in dental-medical collaboration and the “business of dentistry”. Realizing the deficit of management and business skills in healthcare, he began teaching business and management courses at Columbia University, in 1984. He was on faculty at Columbia University and Columbia Presbyterian Medical Center for 30 years.

Next to sign on was Patrick van der Burght who owns Complete Influence in Melbourne, Australia. Through Complete Influence, Patrick is able to provide businesses with audits to gauge the effectiveness of their influence and then provide them with proven methods to improve their influence and effectiveness. For 20+ years he has been teaching business owners and their staffs about the ethical use of Cialdini’s seven principles of influence. When he sees his clients grasp their simplicity and power of these principles, he knows that he has helped their business, secured their employment and enjoyment, and made the world a more ethical place for all of us to live in.

Alvaro F. Fabon, Jr. is a speaker, trainer and facilitator who provides executive coaching and leadership development in Manilla, the Capital of the Philippines. He is also a Local Government Operations Officer in the Department of the Interior. Fabon has recently conducted a workshop for the 2024 Knowledge Convergence of DILG NCR, where he guided participants to identify their core values and develop them for greater purpose. Fabon also works with church leaders and business owners to optimize their effectiveness.

Leopold Ajami is the designer behind leaders’ most powerful tool: their voice. He’s a Certified Public Speaking and Thought Leadership Coach. In 2019, he founded Novel Philosophy Academy to help ethical yet undervalued leaders design a voice that matches their worth. Ajami is located in Dubai, the most populous city in the United Arab Emirates (UAE).

Here is what each of these Founding Members of The Cialdini Institute who are all Certified Ethical Influence Practitioners, have to say about the mastery of influence and persuasion:

“While it’s important to confront the brutal facts, it’s what’s done with them that turns a good or even struggling business into a successful or great one.” – Dr. Michael Goldberg

“It makes perfect sense that your sales team doesn’t perform well in this stimulation-overloaded environment if they don’t master the application skills of ethical persuasion. They are still trying to convince the part of their client’s brain that only makes 5% of their decisions.” -Patrick van der Burght

“No matter what type of product or service that we offer in the marketplace, it is worth mentioning that we are all in the ‘people’ business. As such, we all need to learn how to apply Dr. Cialdini’s indispensable principles and tactics of scientific and ethical influence to achieve transformational business outcomes.“ -Alvaro F. Fabon, Jr.

“Master the act or face the fact.” -Leopold Ajami

“You can read the greatest business book in the world. If you haven’t put its principles into action to achieve desired results, what have you accomplished?” Robert J. Smith

Here is what others say about Dr. Cialdini and Influence: The Psychology of Persuasion:

“Robert Cialdini, PhD, has been the go-to psychology expert in marketing since his best-selling book Influence: The Psychology of Persuasion was first published in 1984.” — American Psychological Association

“’Influence’ is one of the best business books of all time." -Warren Buffett, CEO Berkshire Hathaway

“Anybody writing about persuasion and influence today stands on Cialdini’s shoulders.”— Daniel H. Pink

“Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book “Influence.” Your knowledge base is simply incomplete without it.” — Chris Voss

“I think it is extremely important to understand human behavior or behavior modification before you focus on technology…You can spend a lot of time jumping from one tool to another without developing any core skill. So, I would really encourage people to study books like Influence by Robert Cialdini…so you get a fundamental set of principles that you can apply online, offline, to different tools, to direct copy, to complex sales in big organizations. That is number one.” — Tim Ferriss

Smith is currently adding six more Ethical Influence Professionals who are all Founding Members of The Cialdini Institute to complete INFLUENCE IN ACTION: GAIN PROVEN RESULTS FROM CIALDINI CERTIFIED COACHES. The foreword for this book will be co-written by Robert B. Cialdini, Ph.D., and Cialdini Institute CEO Bast Wouters.

INFLUENCE IN ACTION is scheduled for its worldwide release in July and will be available on Amazon, Apple, Barnes & Noble and many more stores and locations.

About Smith Profits, a Robert J. Smith Productions Company:

Smith Profits has been produced game-changing marketing campaigns since the day its founder Robert J. Smith, began with and advertisement that produced dramatic results while at John Hancock in 1993. Smith Profits

Today, Smith is an award-winning writer and international bestselling author who has set worldwide production records for Fortune Global 500 companies as well as small and medium-sized businesses. Smith is a member of the Forbes Business Council. Featured Forbes Articles.

Robert J. Smith Productions is located in Winter Garden, Florida. The company’s core businesses include Advertising, Branding, and Content; Public Relations and Influence; Books and Comic Books That Sell Your Company’s Products and Services; Television, Commercials and Film. Robert J. Smith Productions

For more information, visit Robert J. Smith, and follow us on YouTube, Twitter, LinkedIn and IMDb.

Media Contacts: Robert J. Smith, MFA, Forbes Business Council (407) 508-0200. and Britt Reid

SOURCE – Influence in Action Co-Authors

Britt Reid
Robert J. Smith Productions
+1 407-508-0200
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