To Expand Liquor Sales Globally and Create New Products For International Distribution Networks
Frankfurt, April 25, 2012 AEST (ABN Newswire) - Speciality Union Products PLC (
YSU:FRA) (BERLIN & FRANKFURT) through its authorized importer and marketer of the Intrigue liqueur brands including prosecco, tequilas, vodkas, cognac and wines announces its expansion of North America sales and the launch of its international distribution of products.
Speciality Union Products liqueurs are manufactured by Louis Royer, located in Jarnac, France with over 155 years of experience as a distiller. The current liqueurs are blends of French vodka, cognac, and exotic fruit juices. Speciality's Intrigue brands are innovative, smooth tasting liqueurs, presented in attractive packaging and easily mixed with other drinks.
The Company's three Tequila products, which are produced in México, are packaged in elegantly designed transparent bottles and have had rave reviews since the product was introduced to the market.
In the past six years the Company has sold more than (70,000) seventy thousand cases of Intrigue brand products and is looking forward to the expansion into new markets for consumers to enjoy Speciality's premier liqueur and alcohol beverage products.
Speciality Union Products intends to market its brands through traditional distribution agreements with major alcohol beverage distributors throughout the world. Additionally the Company intends to promote its products through product placements in popular events, concerts, radio, nightclubs, restaurants, television programs, feature films and celebrity endorsements. Speciality intends to reach its goals by understanding and adapting to changing market trends in the alcohol beverage industry.
Utilizing the Company's self-importation business model, unlike most regional alcohol beverage companies, Speciality benefits from a reduction in its costs compared with similarly situated spirits companies. These cost savings per case may equate up to a 15% increase in the Company's average gross margin leading to greater gross revenues.
About Speciality Union Products PLC (BERLIN & FRANKFURT - SYMBOL: YSU)
Speciality Union Products are the authorized importer and marketer of the Intrigue brands and other liquors. Currently, Speciality is undergoing the process of growing its holdings and brands through a public trading Corporation in order to globally advance growth. The Company trades on the Open Market and is presently seeking to file its prospectus and advance up on the Deutsche Börse AG. Speciality Union Products introduced a blend of exotic spirits under the Intrigue brand all packaged in 750 ml, 375ml and 50ml bottles. Speciality Union Products is developing a number of new branded products that it plans to introduce to the market globally. Speciality Union also intends to continue to develop and market new products in addition to introducing vodkas, wines, cognac and prosecco. For more information, please visit www.specialityunionproducts.com or email info@specialityunionproducts.com.
Speciality Union Products PLC- Equity, ISIN GB00B4VKGR55, WKN A1CVFK, symbol: YSU
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Safe Harbor Statement
The statements contained herein are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward - looking statements, including, but not limited to, certain delays beyond the company's control with respect to market acceptance of new technologies or products, delays in testing and evaluation of products, and other risks detailed from time to time.
Contact
Ms. Hannah Hartz
Tel: +44-208-133-6553
Email: info@specialityunionproducts.com
Web: www.specialityunionproducts.com
PR: Wedgewood Communications (Europe)
www.wedgewoodinc.com
info@wedgewoodinc.com
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