Interview with Charles Morris
Beefledger is driven by a belief that consumers and all supply chain participants can benefit from greater transparency and streamlined transactions in the beef supply chain.
Food safety and fraud concerns are massive issues, especially in places like China. Australia is a premium producer of safe, high quality food products - including beef - which is increasingly sought out by Chinese consumers. BeefLedger is developing and commercialising an integrated blockchain-enabled beef provenance platform and smart contracting payments regime that streamlines payments and strengthens consumer confidence in product credentialing.
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About BeefLedger Ltd
BeefLedger (SOAR:BEEF) is an integrated provenance, blockchain security and payments platform. It is a general purpose technology platform project, utilising blockchain technologies, that seeks to harness a diverse range of product provenance information as a basis of improved payments and confidence amongst supply chain participants.
It will provide a platform by which consumers can validate the credentials of the product they are purchasing, and drive efficiencies in the supply chain by reducing information asymmetries between transacting parties. BeefLedger combines the blockchain's attribute of being a robust validator of historic states (as a record of past events) and the power of crypto-economics to drive incentivised systems shaping behavioural optimisation in supply chains.