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PlayUp

PlayupPlayUp is a next generation entertainment and technology group that enriches the lives of people through entertaining, rewarding and responsible online betting. We develop innovative betting technologies in-house to power our brands and deliver world-class user experiences. Our energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.

PlayUp unifies the world's favourite online betting products including Fixed Odds Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), Esports and Daily Fantasy Sports (DFS) where we host Australia's largest and indeed some of the globe's largest prize pools in competitive peer-to-peer online betting.

We hold online betting licenses in multiple jurisdictions and currently operate in Australia, New Zealand, USA and India.

     

News

Draftstars Announces $200,000 AFL Grand Final Contest

🕔9/23/2021 10:11:41 AM 3364

Draftstars, Australia's No.1 Daily Fantasy Sports (DFS) platform owned by next generation and entertainment group PlayUp, are celebrating the highly anticipated 2021 AFL Grand Final between Melbourne and the Western Bulldogs by posting a $200,000 contest for the big game.

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Arizona Sports Betting to Further Enhance US Wagering Market

🕔9/10/2021 2:14:30 PM 4005

Today marks yet another significant milestone in the rapid growth of the United States wagering industry, with the arrival of Arizona's sports betting on September 9th.

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PlayUp Partners With Anthony Cummings To Provide Exclusive Content, Including Libertini Update

🕔9/10/2021 2:01:55 PM 4087

PlayUp has joined forces with one of the most iconic names in Australian racing, partnering with legendary trainer Anthony Cummings.

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(PlayUp) Arizona Sports Betting Set to Launch

🕔9/3/2021 10:59:05 AM 6450

After legalisation in April 2021, the launch of Arizona's sports betting market on September 9 is another significant stepping stone in the continued growth of the United States wagering industry.

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Largest Daily Fantasy Sports Prize Pool Up for Grabs at DraftStars $300K AFL Live Final This Weekend

🕔8/14/2021 11:38:58 AM 9520

Owned by next generation entertainment and technology group PlayUp, Australia's #1 Daily Fantasy Sports ("DFS") platform, Draftstars' long awaited virtual AFL Live Final event kicks off this Sunday.

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PlayUp Soft Launches its Next Generation Technology Platform

🕔8/3/2021 1:28:58 PM 8830

On behalf of online Betting, Entertainment and Technology group PlayUp Limited, we are pleased to announce that we have received approval from the Northern Territory Racing Commission to launch a pilot programme of our cutting edge next generation betting and entertainment platform.

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PlayUp Expands Market Access to Three More States

🕔6/12/2021 3:38:33 PM 14549

Furthering its strategic growth plan for the U.S. market, PlayUp announced a trio of market access deals it has completed with Caesars Entertainment in which the company will be able to offer sports betting in Indiana and Iowa, along with iGaming in New Jersey pending regulatory approval.

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PlayUp Announces A$12.5 million Placement Completion

🕔2/23/2021 9:58:11 AM 32425

PlayUp Limited is pleased to announce it has successfully completed a significantly over subscribed private capital raising of A$12.5 million ("Capital Raising").

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PlayUp Acquires The Roar and AthletesVoice, Eyes IPO

🕔2/1/2021 5:09:55 PM 24802

Premium entertainment and technology group, PlayUp Ltd., today announced the purchase of Australia's leading fan and athlete media platforms, The Roar and AthletesVoice.

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New Jersey Devils Partners with a Premium Australian Online Betting Operator - PlayUp

🕔1/15/2021 2:54:32 PM 25466

The New Jersey Devils and Prudential Center have today announced a multi-year agreement, with PlayUp, a premium Australian-owned online betting entertainment and technology group. PlayUp will become the presenting partner of the Devils newly redesigned PlayUp Studio, the team's Season Preview Show, as well as the Pre-Game Live Show prior to all Devils home games.

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Company Data

    Headquarters
  • 48 Epsom Road
    Zetland NSW 2017
    Australia
  • Principal Sector
  • Sports 
  • Principal Industry
  • Leisure & Entertainment 
  • Homepage
  • www.playup.com
  • E:
  • kelvin.kirk@playup.com

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