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PlayUp

PlayupPlayUp is a premium betting entertainment and technology group that enriches the lives of people through entertaining, rewarding, and responsible online betting. The company develops innovative online betting technologies in-house to power the brand and deliver world-class user experiences.

PlayUp's energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.

Today, PlayUp successfully operate and power a highly scalable and robust, cloud-based online betting platform that unifies the world's favorite betting products including Fixed Odds Sports Betting, Fixed-Odds Racing (Horses and Greyhounds) and Esports. Additionally, the company offers Daily Fantasy Sports (DFS), a competitive format of peer-to-peer online betting, and hosts Australia's largest - and some of the globe's -- biggest DFS prize pools.

PlayUp holds betting licenses in multiple jurisdictions and currently operate in the U.S., Australia, New Zealand and India.

     

News

PlayUp Expands Market Access to Three More States

🕔6/12/2021 3:38:33 PM 6289

Furthering its strategic growth plan for the U.S. market, PlayUp announced a trio of market access deals it has completed with Caesars Entertainment in which the company will be able to offer sports betting in Indiana and Iowa, along with iGaming in New Jersey pending regulatory approval.

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PlayUp Announces A$12.5 million Placement Completion

🕔2/23/2021 9:58:11 AM 24226

PlayUp Limited is pleased to announce it has successfully completed a significantly over subscribed private capital raising of A$12.5 million ("Capital Raising").

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PlayUp Acquires The Roar and AthletesVoice, Eyes IPO

🕔2/1/2021 5:09:55 PM 20203

Premium entertainment and technology group, PlayUp Ltd., today announced the purchase of Australia's leading fan and athlete media platforms, The Roar and AthletesVoice.

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New Jersey Devils Partners with a Premium Australian Online Betting Operator - PlayUp

🕔1/15/2021 2:54:32 PM 22799

The New Jersey Devils and Prudential Center have today announced a multi-year agreement, with PlayUp, a premium Australian-owned online betting entertainment and technology group. PlayUp will become the presenting partner of the Devils newly redesigned PlayUp Studio, the team's Season Preview Show, as well as the Pre-Game Live Show prior to all Devils home games.

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PlayUp Successfully Secures Sports Betting License in New Jersey

🕔1/12/2021 3:44:06 PM 22597

PlayUp, the Premium Online Betting & Entertainment Company that provides online Sports Betting, Horse Racing and Daily Fantasy Sports in Australia, New Zealand and India, has expanded its footprint across the US by acquiring a betting license in New Jersey.

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Draftstars Announces Over $1 Million of BBL Prize Pools!

🕔12/8/2020 10:29:50 AM 16656

Draftstars, Australia's No.1 Daily Fantasy Sports (DFS) platform, owned by PlayUp Limited, will be offering over $1 million in prize pools for the BBL, including a $40,000 prize pool in the first match!

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Online Betting Entertainment and Technology Company Appoints Dennis Drazin to Board of Directors

🕔12/3/2020 10:12:35 PM 12863

Mr Drazin was recently appointed to the Board and will work directly with PlayUp CEO-USA Dr. Laila Mintas. Together they will help drive the USA business and support the company with its global growth strategy.

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Aussie Online Betting Entertainment and Technology Company announces Completion of $25 Million Capital Raise

🕔11/3/2020 9:43:09 AM 20016

PlayUp, the Australian owned Betting Operator, has today announced the completion of a $25,000,000 capital raise through a non-renounceable entitlement offer.

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Draftstars Partners with Kayo to Deliver Largest Fantasy AFL Prize Pool in History

🕔5/22/2019 4:36:45 PM 6411

Within a year of acquiring Draftstars from CrownBet, PlayUp Limited has continued its trend of offering record-breaking prize pools as Australia's official number one Daily Fantasy Sport Provider.

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PlayChip Lists on Bittrex International

🕔4/2/2019 2:10:45 PM 7707

PLAYCHIP, the Universal Gaming Token, has announced its listing on Bittrex International.

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Company Data

    Headquarters
  • 48 Epsom Road
    Zetland NSW 2017
    Australia
  • Principal Sector
  • Sports 
  • Principal Industry
  • Leisure & Entertainment 
  • Homepage
  • www.playup.com
  • E:
  • kelvin.kirk@playup.com