PlayUp

PlayupPlayUp is a next generation entertainment and technology group that enriches the lives of its clients by providing an entertaining, rewarding, and responsible online betting service. At its core, PlayUp develops innovative betting technologies in-house to power its brands and deliver world-class user experiences. Its energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.
 
PlayUp's mission is to unify online betting into one platform inclusive of Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), iGaming, Esports and Daily Fantasy Sports (DFS) where it now hosts Australia's largest and indeed some of the world's biggest prize pools in competitive peer-to-peer online betting.
 
The company holds online betting licenses in multiple jurisdictions and currently operates in Australia, New Zealand, India and several regulated USA states.

 
    
            

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News

PlayUp Limited Announces Launch of World's First Integrated Sportsbook, Racebook & DFS Platform

🕔3/8/2023 1:34:27 PM 11250

PlayUp Limited, a leading sports betting and technology company, today announced that it has launched the world's first integrated Sportsbook, Racebook and Daily Fantasy Sports platform.

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PlayUp Limited to Become a Publicly Traded Company Through Business Combination with IG Acquisition Corp. (NASDAQ:IGAC)

🕔9/23/2022 4:19:48 PM 37882

PlayUp Limited and IG Acquisition Corp. (NASDAQ:IGAC) today announced that they have entered into a business combination agreement and accompanying scheme implementation deed pursuant to which PlayUp will list on the NASDAQ via a newly-formed Irish company.

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PlayUp Limited (PlayUp) to Partner with BetSwap Limited in US market

🕔9/6/2022 9:58:24 AM 29910

PlayUp Limited has entered into an agreement to launch BetSwap Limited's marketplace technology across their United States sportsbook products. This will make PlayUp one of the first US sportsbooks with the innovative technology to be made available to their customers.

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PlayUp Limited Announces Exploration of Strategic Alternatives

🕔7/12/2022 11:02:03 AM 15304

PlayUp Limited, a leading, sports betting and iGaming technology company, today announced that it is working through completion of the certification process by GLI and, therefore, is closing in on approval to launch its proprietary Betting, Entertainment and Sports Technology Platform in the United States.

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PlayUp and Wests Tigers support Chris O'Brien Lifehouse

🕔6/30/2022 9:20:41 AM 18309

PlayUp and Wests Tigers, are joining forces to support the Chris O'Brien Lifehouse "Go the Distance Campaign."

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PlayUp U.S. Launches Online Racebook

🕔5/18/2022 9:05:43 AM 20032

Bounding into the burgeoning horse race betting industry, PlayUp launched its online Racebook. The app, available on Android and Apple iOS, allows bettors to bet on races from tracks all over the world.

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Draftstars Announces Australia's Largest Daily Fantasy Sports Prize Pool of $500K

🕔5/11/2022 2:03:36 PM 30964

Draftstars, Australia's No.1 Daily Fantasy Sports platform owned by next-generation and entertainment group PlayUp, is once again celebrating the highly anticipated 2022 AFL Daily Fantasy Live Final competition, with a massive $500,000 prize pool.

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PlayUp Expands its U.S. Landscape with the Addition of Indiana iGaming Market Access

🕔4/26/2022 1:17:10 PM 16225

Reaffirming its bullish view on the U.S. iGaming sector, PlayUp announced an expansion to its market access footprint in Indiana that will allow the operator to offer a suite of iGaming products in the state subject to regulatory approvals.

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PlayUp Team with Wests Tigers for Multi Year Premier Partnership

🕔2/21/2022 10:26:55 AM 21621

PlayUp, a next generation entertainment and technology group that enriches the lives of its clients by providing an entertaining, rewarding and responsible online betting service, have today announced a multi-year partnership with the Wests Tigers.

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PlayUp Grows Texas Presence with Panther City Lacrosse Club Partnership

🕔2/9/2022 8:13:00 AM 19906

PlayUp today announced a groundbreaking agreement with the Panther City Lacrosse Club of the National Lacrosse League (NLL).

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Company Data

    Headquarters
  • 48 Epsom Road
    Zetland NSW 2017
    Australia
  • Principal Sector
  • Sports 
  • Principal Industry
  • Leisure & Entertainment 
  • Homepage
  • www.playup.com
  • E:
  • kelvin.kirk@playup.com

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