PlayUp is ushering the 3 trillion dollar gambling market into the crypto world.

Sydney, April 6, 2018 AEST (ABN Newswire) - PlayUp is not a concept, it is an existing global fantasy sports and licensed online betting platform enjoyed by over 400,000 users and on track to generate $200 Million in turnover this year, and we have just begun! PlayUp is set to disrupt and lead a new revolution in online gambling via the introduction of the PlayChip.

What is the PlayChip?

The PlayChip is an ERC20 token, which will provide a truly global, frictionless payment and reward system. The PlayChip, built on the Ethereum blockchain will decentralise our community, kickstart network effects, incentivise members and provide fast liquidity.

By transitioning to the PlayChip, we can immediately open up our platform to players from over 68 countries who are using our product on a daily basis and will provide them a system to realise the value of their wins. This will rapidly increase appeal, user demand and in turn increase the value of the PlayChip.

The PlayUp Ecosystem

PlayUp has implemented a business model based on "freemium" to "premium" transition. Free PlayChips are distributed to our users in a process we call activity based 'mining' i.e. the PlayChips we give to users are paid for by advertising on our free to play platform. This gives us the ability to build a huge global audience quickly as there is no barrier to entry. All users are given a free crypto enabled PlayChip wallet when they join and are incentivised to grow the network by referring friends and completing other activities that grow our user base, resulting in rapid growth and higher demand - all at a low cost to PlayUp.

As we build our sports loving community, PlayUp can transition them to our paid products such as our Licensed Fantasy Sports, Betting and Gaming platforms, in a frictionless way utilising the PlayChip wallet.

PlayChip Wallet (free)

- Free to all users

- Global coverage

- Frictionless usage within ecosystem

- Supports all major crypto deposits and withdrawals

- Added activity based 'mining'

Draftstars (paid)

- Frictionless transition from free to paid via PlayChip wallet and integrated marketing

- Active in multiple territories via existing licenses

- Global rollout with additional licenses (in progress)

PlayUp (free)

- No barrier to entry

- Global coverage

- Free coins are awarded through activity based 'mining'

- Promoted by Influencers and Ambassadors (e.g. Brett Lee, Barry Hall and Wendell Sailor)

- Low cost user acquisition

PlayUp Bet & Casino (paid)

- Frictionless transition to other paid products via PlayChip wallet and integrated marketing

- Active in multiple territories via existing license *

- Global rollout with additional licenses (in progress)

Initial Coin Offering:

ICO: MAY 2018

To download the PlayChip ICO Registration paper, please visit:

About PlayUp

PlayupPlayUp is a premium betting entertainment and technology group that enriches the lives of people through entertaining, rewarding, and responsible online betting. The company develops innovative online betting technologies in-house to power the brand and deliver world-class user experiences.

PlayUp's energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.

Today, PlayUp successfully operate and power a highly scalable and robust, cloud-based online betting platform that unifies the world's favorite betting products including Fixed Odds Sports Betting, Fixed-Odds Racing (Horses and Greyhounds) and Esports. Additionally, the company offers Daily Fantasy Sports (DFS), a competitive format of peer-to-peer online betting, and hosts Australia's largest - and some of the globe's -- biggest DFS prize pools.

PlayUp holds betting licenses in multiple jurisdictions and currently operate in the U.S., Australia, New Zealand and India.


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