The leading Australian sports gaming company has continued the rapid expansion of its online gaming ecosystem with the announcement of its latest platform.

Launches PlayUp Bet - World's First Crypto-Enabled Betting Platform
Launches PlayUp Bet - World's First Crypto-Enabled Betting Platform
Sydney, Sep 13, 2018 AEST (ABN Newswire) - PlayUp Ltd has announced the latest addition to its growing online gaming ecosystem -- PlayUp Bet.

The site will become the world's first fully-functional crypto-enabled sports book and gaming platform with its own native token -- the PlayChip. This marks one of the first ever cases where a crypto-token has utility value before listing.

The announcement confirms the site as the 8th platform of the PlayChip Ecosystem, joining, Mad Bookie, ClassicBet, TopBetta, DraftStars, 123bet and PlayUp itself. The integration of PlayUp Bet into the PlayChip ecosystem has garnered excitement within the PlayChip community, not only for enhancing the utility value of the token itself, but for the path it is building towards a fully decentralised sports betting model.

PlayUp Bet offers wagering options on nine different sports, as well as the chance to bet on gallop, greyhound and harness racing on more than 25 major racetracks around the globe. A range of wagering options from UFC to eSports will be included in subsequent updates. The PlayChip is the only form of currency accepted on the site, offering the Ecosystem's one-million-plus user base an opportunity to familiarise themselves with the token before its generation in December of this year.

This continues a strong year of growth for PlayUp and the PlayChip, with the addition of six platforms to the PlayChip Ecosystem in the past six months. PlayUp also recently announced the acquisition of 123 Gaming in a world first token-only deal. In addition, the PlayChip Ecosystem recently surpassed one million users.

PlayUp CEO Daniel Simic lauded the progress and was effusive about the future of PlayUp Bet.

"It's fantastic to be able to announce the launch of one of the world's first crypto-token only betting platforms," he said.

"We've been working hard on this platform for a while now and it's great that it has come to fruition. We firmly believe in the benefits that decentralisation can bring, not only to payment solutions, but also fair and transparent gaming", Daniel Added.

PlayUp Bet is currently live in beta mode where verified users can bet and win PlayChips in anticipation of the full launch in December following the generation of the PlayChip token.

The PlayChip is still in its pre-sale with tokens available with 15% bonus at

About PlayChip

PlayChip is the Universal Gaming Token for sports betting, gaming, fantasy sports, and eSports, at the centre of an incentivised, blockchain-enabled sports community and gaming ecosystem. The PlayChip Ecosystem consists of seven independent partner platforms with more than a million users across over 70 countries. The PlayChip ecosystem is designed to be secure, scalable, simple to use, and fun, as well as include features to incorporate provable fairness into PlayChip transactions and the partnered gaming platforms, making it the gaming token of choice around the globe.

For more information, please visit:
or read the PlayChip Whitepaper:

About PlayUp

PlayUp Limited is a Universal Gaming Platform offering Daily Fantasy Sports, sports and race betting, fantasy stables, eSports, and casino table games. PlayUp makes up the team behind the PlayChip and operates, ClassicBet, Draftstars, Betting.Club, TopBetta, and MadBookie. PlayUp Limited will deliver the world's first fully-integrated, blockchain enabled global fantasy sports, online sports betting and gaming ecosystem.




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