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Mark Gibbs - President, SAP North Asia
Mark Gibbs - President, SAP North Asia

Singapore, May 22, 2009 AEST (ABN Newswire) - SAP China launches its 'Clear New World' strategic initiative - beginning a series of activities to help Best-Run Businesses in China see clearly, think clearly and act clearly in order to thrive in the current market conditions.

Mark Gibbs, President, SAP North Asia, pointed out that businesses in China have encountered a new reality of unprecedented risk and volatility in the past year, and need to have visibility into every aspect of their business network to act effectively and decisively.

"They need 'clarity' to refocus their business strategies and streamline operations. In other words, to win in the New Reality, China's Best-Run Businesses must become 'Clear Enteprises'," he said.

He also explained how information technology can provide executives with a clear view and greater insight into their businesses. To this end, SAP China showcased an ecosystem that offers an unrivalled portfolio of software and services that help Customers close the gap between strategy and execution, thus enabling them to become 'Clear Enterprises'.

Recent SAP initiatives to help drive 'clarity' include: making pricing transparent to Customers through an agreement with SAP's user groups to deliver on specific key performance indicators before adjusting pricing for its Enterprise Support services; and the launch of several new solutions including SAP BusinessObjects Explorer(1), which enables Customers to navigate mountains of business data at the 'speed of thought'; SAP Business Suite 7, SAP's next-generation software suite enabled by SOA; as well as a package of solutions to help businesses improve sustainability.

To drive awareness of the 'Clear New World' strategic initiative in China, SAP China has launched a nationwide, integrated marketing campaign based on the 'Clear New World' theme to reach out to Customers, partners and others in the SAP ecosystem. This was successfully pre-tested with SAP China prospects, clients and market influencers to ensure the relevance of the concepts and messages for the China market.

For more details, go to our new website(2) devoted to the 'Clear New World' strategic initiative in China.
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(1) SAP BusinessObjects Explorer

(2) Clear New World strategic initiative in China

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About SAP AG

SAP is the world's leading provider of business software(*), offering applications and services that enable companies of all sizes and in all industries to become best-run businesses. With more than 86,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol 'SAP'. For more information, visit

(*) SAP defines business software as comprising enterprise resource planning and related applications.



For more information, press only:
Lynn Ong
SAP Asia Pacific Japan
TEL: +65-6768-6439
Email:, GMT +8

Echo Su
SAP China
TEL: +86-10-6589-8283
Email:, GMT +8

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