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Mark Gibbs, President, SAP North Asia
Mark Gibbs, President, SAP North Asia

Singapore, June 16, 2009 AEST (ABN Newswire) - The SAP AG (ETR:SAP)(NYSE:SAP) Asia Pacific Japan (APJ) World Tour officially debuted in Hong Kong on 11 June to an audience of more than 600 executives from major global corporations and local government. This year's global SAP Event focuses on harnessing the power of technology to help Best-Run Businesses achieve clarity and thrive in the current business environment.

Mark Gibbs, President, SAP North Asia, who delivered the keynote address in Hong Kong, explained, "The SAP World Tour 2009 is a global event, but at every stop it addresses the unique needs of companies in that particular region. The Greater China markets are of key strategic importance to SAP and we are delighted to kick off the launch of our SAP APJ World Tour 2009 in Hong Kong."

"In today's business environment, our Customers need to see clearly, think clearly and act clearly to thrive. Gaining clarity and then acting upon it, both within their organization and across their wider business network, ensures our Customers become Best-Run Businesses," he added.

This year's SAP World Tour will focus on:

- Clear New World - outlining SAP's new strategic initiative

- Seeing Clearly - highlighting the power of SAP Business Suite 7

- Thinking Clearly - focusing on analytics and Business Intelligence

- Acting Clearly - thriving in the current market conditions, using SAP SME portfolio and Best-Run Now packages

- Customer Clarity - SAP CRM 7.0 and CRM in SAP Business All-in-One

- Industry Clarity - a specific industry focus for each market

Taking place in over 70 cities across more than 50 countries in Europe, Asia and Latin America, SAP World Tour is a premium business and technology event providing businesses with information on how SAP(R) solutions can help companies of all sizes successfully transform business challenge into opportunity, becoming a Best-Run Business in the process.

In APJ, the SAP World Tour 2009 will cover 26 markets across the Region, travelling next to Beijing, China (June 16), Seoul, Korea (June 17), and finishing in Karachi, Pakistan on October 7.


About SAP AG

SAP is the world's leading provider of business software(*), offering applications and services that enable companies of all sizes and in all industries to become best-run businesses. With more than 86,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol 'SAP'. For more information, visit

(*) SAP defines business software as comprising enterprise resource planning and related applications.



Tara Bal
SAP Asia Pacific Japan
Tel: +65-6768-6448

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