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Acquires Innovative Social Betting Platform -
Acquires Innovative Social Betting Platform -
Sydney, May 4, 2018 AEST (ABN Newswire) - PlayUp Limited (PlayUp) has acquired online wagering operator, as part of its continued growth strategy. was acquired from its owners which comprised three of Sydney's leading club organisations - the iconic Mounties Group, Campsie RSL and Club Rivers.

- Further acquisition and growth for PlayUp Limited

- Provides greater distribution for the PlayChip among high volume wagering platform

- Represents a first step towards in venue

- First step towards in venue use of PlayChip for wagering payments and rewards offers punters the chance to bet and be social in the one platform. The social betting platform allows players to rate and share form, share tips and bets, was well as share wins with mates and fellow punters.

Daniel Simic, PlayUp CEO commented: " has been on our radar for sometime as they have built a truly social wagering platform used by a high volume of punters as well as developed an innovative app and online presence. We're committed to enhancing the social and community focus of the platform as well as integrate the PlayChip as an optional wagering payments and rewards offering."

Kelly Signell, CEO, said: "PlayUp has significant momentum and importantly has demonstrated to us their ability to grow and engage online communities which is fundamental aspect of We're pleased to see now join the PlayUp ecosystem and our clients will no doubt benefit from the opportunity to use the PlayChip Utility Token in both the online platforms and potentially in some of the largest club venues in Australia."

The PlayChip Utility Token

Developed in Australia, the PlayChip Utility Token is a crypto-asset built on the Ethereum blockchain, and is set become a universal payment and rewards currency for gaming and wagering. will be the world's first wagering platform to use the PlayChip and it will form the foundation to facilitate the decentralisation of the wider PlayUp ecosystem and gaming platforms, allowing sports fans to connect, compete and collect, irrespective of their location. In addition to, DraftStars, ClassicBet, TopBetta and MadBookie will also shortly incorporate the PlayChip within their payments and rewards systems.

* As announced on 09 April 2018, PlayUp has agreed to merge with Mission NewEnergy Limited (ASX:MBT) (OTCMKTS:MNELF), subject to the approval of the ASX and NASDAQ and regulatory approval requirements. Upon the completion of the merger it is anticipated that the company's securities will seek to re-comply with both ASX and NASDAQ listing rules resulting in the trading of shares on the NASDAQ stock exchange and the ASX.

About Mission NewEnergy Limited

Mission New Energy ASX:MBTMission NewEnergy Ltd (ASX:MBT) (OTCMKTS:MNELF) is an Australian Securities Exchange ("ASX") listed company.


About PlayUp

PlayupPlayUp is a next generation entertainment and technology group that enriches the lives of people through entertaining, rewarding and responsible online betting. We develop innovative betting technologies in-house to power our brands and deliver world-class user experiences. Our energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.

PlayUp unifies the world's favourite online betting products including Fixed Odds Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), Esports and Daily Fantasy Sports (DFS) where we host Australia's largest and indeed some of the globe's largest prize pools in competitive peer-to-peer online betting.

We hold online betting licenses in multiple jurisdictions and currently operate in Australia, New Zealand, USA and India.



Michael Henderson
Phone +61 413 054 738

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Mission NewEnergy Limited              

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