The Australian company and team behind the PlayChip token launched the latest platform its online gaming ecosystem.
PlayUp Launches Draftstars India in Continued Global Expansion
It marks the first time the pay-to-play fantasy sports platform has expanded outside of Australia. Draftstars Australia made headlines last month after paying out the biggest fantasy sports prize pool in Australian history following the AFL Grand Final, with over $112,000 in winnings awarded to hundreds of competitors, including $10,000 to winner JRod78.
PlayUp Ltd, the parent company to Draftstars, has long held a strong Indian audience, where it was the 4th ranked sport-related website in October 2018. India is renowned for its enthusiastic sporting population, something that has reflected the rapid growth of fantasy sports in the country.
A recent report commissioned by the Indian Federation of Sports Gaming (IFSG) demonstrated the exploding popularity of skill-based betting in the country. India currently has more than 20 million fantasy sports users, a number expected to grow to 100 million users by 2020. The report also showed that a staggering 89 percent of users play fantasy sports at least once a month.
The bursting popularity of fantasy sports has given rise to an increase in sporting leagues in the country. In the last five years eight new sporting leagues have been launched, including the Indian Super League (ISL), Pro Kabaddi League (PKL), Premier Badminton League (PBL), Hockey India League (HIL) and International Tennis Premier League (ITPL).
"The Indian market is the fastest-growing fantasy sports market in the world," said Draftstars India Operations Administrator, Venkatesh Iyengar.
"Given PlayUp's strong reputation and brand in the country it was a natural decision to introduce another of our most popular pay-to-play fantasy sport platforms, Draftstars."
Draftstars India currently has international and domestic cricket challenges, as well as football (soccer). Plans are in place to introduce Kabaddi and Basketball by years end.
Both the Australian and Indian branches of Draftstars are expected to integrate the PlayChip token, the exclusive cryptocurrency of PlayUp's gaming ecosystem, in Q1 2019. The PlayChip will be an alternative to direct cash betting, offering users instant withdrawals, higher security and transparency, and provably fair betting.
The PlayChip is currently in use on the PlayUp fantasy sport and PlayUp Bet platforms, where it is currently pegged to a value of US$0.01. On December 19th the PlayChip will migrate to the blockchain and be available for purchase via the PlayXchange, the native exchange for the token. PlayChips can be purchased using credit card, Bitcoin or Ethereum, and will be available for use on the PlayUp fantasy sport platform immediately.
The PlayChip will also list on premier cryptocurrency exchanges HitBTC and LATOKEN.
PlayChip is the Universal Gaming Token for sports betting, gaming, fantasy sports, and eSports, at the centre of an incentivised, blockchain-enabled sports community and gaming ecosystem. The PlayChip Ecosystem consists of eight partner platforms with more than a million users across over 70 countries. The PlayChip ecosystem is designed to be secure, scalable, simple to use, and fun, as well as include features to incorporate provable fairness into PlayChip transactions and the partnered gaming platforms, making it the gaming token of choice around the globe.
For more information, please visit: http://www.playchip.global/
or read the PlayChip Whitepaper: http://abnnewswire.net/lnk/26PCD747
PlayUp is a Premium Betting Entertainment and Technology Group that enriches the lives of people through entertaining, rewarding and responsible online betting. We develop innovative and great online betting technologies in-house to power our brand and deliver world-class user experiences. Our energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.
Today, we successfully operate and power a highly scalable and robust, cloud-based online betting platform that is innovative and unifies the world's favourite betting products including Fixed Odds Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), Daily Fantasy Sports (DFS) and Esports. Additionally, we also host Australia's largest and indeed some of the globe's largest prize pools in DFS, a competitive format of peer-to-peer betting.
We hold betting licences in multiple jurisdictions and currently operate in Australia, USA and India. Australia is currently our biggest market, where we are the largest and most recognised DFS provider in the country and one of the fastest growing fixed-odds providers. In the USA, we have secured licensing and access to the nascent online sports betting market with imminent launch into Colorado and New Jersey.
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