The current UFC Middleweight Champion struck a deal with the Universal Gaming Token in the lead up to his highly anticipated title fight at UFC 234 in Melbourne next month.

UFC World Champion Robert Whittaker Becomes Latest PlayChip Brand Ambassador
UFC World Champion Robert Whittaker Becomes Latest PlayChip Brand Ambassador
Sydney, Feb 1, 2019 AEST (ABN Newswire) - One of Australia's biggest stars in mixed martial arts has joined the PlayChip Ambassador team ahead of his title clash with USA's Kelvin Gastelum.

Robert "The Reaper" Whittaker, the incumbent UFC Middleweight Champion, is becoming one of the most recognisable names in the sport having remained unbeaten since 2014, racking up nine straight victories. He is currently ranked #12 on the UFC's list of best pound-for-pound fighters.

Whittaker's addition to the PlayChip family continues the Universal Gaming Token's affiliation with the rapidly growing sport of Mixed Martial Arts, following its agreement with the striking coach of Conor McGregor, Owen Roddy, late last year. Cricketing icon, Brett Lee, rounds out the group of ambassadors for PlayChip.

PlayChip Foundation board member, Daniel Simic, was thrilled with addition of the prize-fighter and backed both parties for big things in 2019.

"We are proud to have Robert join the team ahead of his massive clash next month," he said. "Robert embodies everything we strive for here at PlayChip - dedication, professionalism and an unstoppable drive for success".

Robert Whittaker was also excited about the new partnership, saying, "PlayChip is at the cutting edge of online gaming. It's a dynamic first mover in a big market and is a great fit for Team Whittaker. I look forward to changing the game of UFC and online gaming with PlayChip".

Whittaker is defending his UFC Middleweight World Championship Belt at Rod Laver Arena in Melbourne on February 10. He is fighting against 4th ranked US contender, Kelvin Gastelum, in a match where tickets sold out in just 3 hours.

About PlayChip

PlayChip is the Universal Gaming Token for sports betting, gaming, fantasy sports, and eSports, at the centre of an incentivised, blockchain-enabled sports community and gaming ecosystem. The PlayChip Ecosystem consists of eight partner platforms with more than a million users across over 70 countries. The PlayChip ecosystem is designed to be secure, scalable, simple to use, and fun, as well as include features to incorporate provable fairness into PlayChip transactions and the partnered gaming platforms, making it the gaming token of choice around the globe.

For more information, please visit:

or read the PlayChip Whitepaper:

About PlayUp

PlayupPlayUp is a premium betting entertainment and technology group that enriches the lives of people through entertaining, rewarding, and responsible online betting. The company develops innovative online betting technologies in-house to power the brand and deliver world-class user experiences.

PlayUp's energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.

Today, PlayUp successfully operate and power a highly scalable and robust, cloud-based online betting platform that unifies the world's favorite betting products including Fixed Odds Sports Betting, Fixed-Odds Racing (Horses and Greyhounds) and Esports. Additionally, the company offers Daily Fantasy Sports (DFS), a competitive format of peer-to-peer online betting, and hosts Australia's largest - and some of the globe's -- biggest DFS prize pools.

PlayUp holds betting licenses in multiple jurisdictions and currently operate in the U.S., Australia, New Zealand and India.



Liam Kirby
PlayChip Content Manager
M: +61-478-742-910

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